Top Video Trends to Watch This New Year’s Day

To most people, New Year’s Day presents an excellent opportunity to reconnect with our loved ones after months of being apart. It’s a chance to take stock of the fading year and prepare for a brighter future. 

For the spiritually awakened, New Year’s is also an exciting moment to express our gratitude for divine providence. There are numerous ways to mark the first day of the year. However, none captures the spirit of the occasion better than thoughtful video messages. 

New Year video celebrations are notably significant for brands seeking to consolidate their client base. According to studies investigating the impact of video advertising, video-based messaging can be remarkably effective at boosting engagement. 

Crafting compelling video ads is an impactful way to drive traffic to your e-commerce website or social media platforms. 

But to wage a successful video marketing campaign, it’s prudent to know the emerging trends in video advertisements. You can then create commercials that strike the right chords with the targeted audience while seamlessly getting your promotional messages across. 

While there’s no shortage of New Year video trends, you want to go for the most raging ones. We’ve taken the liberty of putting together the top video trends to watch out for this year.

1. AI Video Generation

Artificial intelligence (AI) integration will be a significant New Year’s video trend to watch out for, thanks to a growing demand for automation. 

AI-driven software streamlines video production by automating repetitive tasks, such as generation, editing, and scriptwriting. Simply prompt the tool accordingly and let it handle the rest. 

Embracing AI video generators minimizes production time and cost. It reduces the need for human creators while enhancing overall production efficiency. 

Promo.com is one of the best AI-driven tools to incorporate into your digital marketing campaign this season – New Year’s Day. The platform lets you generate professional-grade, highly personalized video commercials using artificial intelligence. 

Promo is also remarkably easier to use than most AI video generator tools. To create your New Year’s video commercials, simply follow the procedure below:

1. Register for a free account if you don’t already have one.
2. Head to My Planner and sign in to your profile.
3. Select a date.

Promo.com lets you preselect the date that you wish to create a new AI video. 

To choose a date, hover your cursor over your preferred date and look for a blue plus (+) sign. Now, hover the cursor over the + icon and click on ‘New AI Video.’

NOTE: Using Promo.com’s ‘New AI Video’ feature only supports creating clips using voice-overs.

1. Define your video.

Clicking on ‘New AI Video’ will display a pop-up window, enabling you to generate an AI video for the selected date. Type in the video description in the provided field.

1. Choose your brand.

Head to the bottom left section of your screen and click to select a suitable brand for your video. A full list of existing brands will appear.

If you’re generating an AI video for the first time, you’ll need to create a brand. Otherwise, switch between the highlighted options as required.

1. Click on ‘Generate’ to create your AI videos.
2. Preview the videos and implement any further edits.
3. If everything looks great, download the video or publish it directly to your preferred hosting platforms.

2. Short Form Videos

Online visitors have a notoriously short attention span of a paltry 8 seconds. The duration is even shorter for viewers, who’ll quickly bounce off your videos unless the content is truly captivating. 

Short-form holiday videos present an excellent opportunity to seize your audience’s attention. 

Typically spanning under one minute, these clips let you deliver the intended message in a concise and straightforward manner. 

Short-form videos are particularly effective for viewers with short attention spans, such as Gen Zs.

3. Storytelling Videos

Storytelling has gained traction in the video marketing landscape, enabling brands to connect emotionally with their target audiences. 

Share a sobering narration of your brand’s origin. Highlight the reasons behind starting the business or vlog, focusing on providing real value to your clientele. 

Be sure to also capture the pivotal moments that have shaped your brand’s journey. Mention that you overcame seemingly insurmountable hurdles, giving credit to your audience for their unwavering support. 

Remember that you’re targeting viewers with shrinking attention spans. Therefore, highlight multiple details but keep the narrations short. 

4. Interactive Videos

Interactive videos can ramp up engagement and boost your click-through rates (CTRs). According to some estimates, interactive clips may be up to ten times more impactful than passive videos. 

Fortunately, there are multiple strategies to explore. 

Start by asking your viewers to comment, like, and share your postings. Up the ante by requesting relevant comments, such as hot takes or predictions for next year.  

Other New Year social media ideas include incorporating quizzes into your video advertisements. Answering these questions can provide invaluable feedback, enabling you to identify potential areas for improvement.   

5. User-Generated Content (UGC)

It’s one thing to pitch your brand as the most reliable in your niche. But to boost your credibility, you’d do better to tap into user-generated content. 

UGC is all about leveraging compelling testimonials from your clients. 

Share a ‘product search’ journey in which your past clients narrate how they grappled with a specific problem. It could be a skin condition, travel-related challenges, or an issue within the family, depending on your brand’s offerings. 

Ideally, the video would begin with the narrator highlighting how difficult it was to find the perfect solution. The clip then winds up with the client recommending your brand for enabling them overcome their respective obstacles. 

Be sure to integrate calls-to-action (CTAs) accordingly. 

6. Employee-Generated Content (EGC)

You can quickly vouch for a company’s credibility by how it treats its workers. That explains why employee-generated content has emerged as a strong New Year’s video trend. 

Incorporating EGC into your marketing campaigns can bolster trust and confidence in your business. It portrays your brand as mindful of your workers’ welfare, rather than one that is only fixated on profit-making. 

Post clips in which your employees happily introduce themselves, alongside their roles in your organization. Have each staffer share their personal stories and contributions to your brand’s mission. 

You could also highlight behind-the-scenes New Year’s Day preparations. 

Whether it’s product packaging, thematic decorations, or handling customer queries, these snippets can provide rare glimpses into your New Year’s preparedness. 

7. Sustainability Messaging

Sustainable shopping is no longer a cliché. It’s an inescapable reality, driven primarily by actionable data on the rising demand for eco-conscious products. 

According to a recent study, consumers are becoming increasingly socially and environmentally conscious. You can tap into this emerging market segment by focusing on sustainable messaging. 

Showcase your commitment to eco-friendly practices by highlighting your usage of recyclable materials. 

Even better, emphasize that your brand contributes a percentage of each product sale to environmental conservation groups.     

8. Shoppable Videos

Shoppable videos incorporate shopping features, enabling your viewers to buy products right from the clip. It’s an ingenious way to drive higher sales while keeping your audience engaged. 

Besides ramping up sales, shoppable videos also integrate seamlessly into various social media feeds. 

That explains why it’s one of the top social video trends to anticipate during this New Year’s Day. 

Due to their dynamic nature, shoppable videos can also streamline performance tracking. A single clip may reveal the total number of clicks, views, and in-video purchases.  

9. How-To Skits

How-to skits have been around for years. However, the trend has gained immense traction as brands jostle to showcase their New Year’s products. 

Create a simple tutorial about your products. It could be a simple recipe, troubleshooting a faulty appliance, or matching different outfits. 

Again, the messaging will depend on your brand’s offerings. 

While informing your audience is the primary goal, spice up the clip by weaving in some humor. Remember to also infuse striking visual elements for good measure. 

10. Educational Content

New Year’s Day may present an opportunity to cash in on increased consumer demand. But to shrewd entrepreneurs, it’s also an occasion to offer educational content. 

Post informational videos on your brand or products. 

Share New Year’s budgeting tips, subtly mentioning why viewers should prioritize your business over your competitors. 

Delivering educational content not only deepens your brand’s connection with your audience. It also positions your business as an authority figure in your niche, serving as a crucial lead generation tool.

11. Long-Form Videos

While short videos let you captivate viewers with short attention spans, long-form clips are effective for providing detailed explanations. 

Long-form videos offer better optimization too. You can weave in several keywords and backlinks, improving your ads’ search engine rankings. 

Long-form videos offer better optimization, too. You can weave in several keywords and backlinks, improving your ads’ search engine rankings. 

To address the scourge of bounce rates when sharing longer New Year’s video ads, incorporate punchy intros. You can leverage multiple YouTube intro makers to create attention-grabbing introductions and enhance each clip’s view rate.

12. Soundless Videos

New Year’s Day will find your clients in various places. Some will be cuddling at home while catching up on the events that shaped the fading year, as others travel the world or revel in public places. 

Therefore, every New Year’s video advertisement should make sense even with the sound muted. 

Silent videos allow you to promote your brand discreetly to your audience’s news feeds. Viewers can choose to turn the volume up by themselves. 

To create captivating soundless videos, utilize stunning on-screen elements. Relevant captions, punchy graphics, and seamless transitions should communicate the message effectively. 

13. Livestreaming

Livestreaming provides your viewers with a more immersive experience, boosting engagement with your content. 

What makes livestreaming one of the most powerful New Year social media ideas is its realistic appeal. As the footage is shared in real-time, your audience gets a more authentic glimpse into your brand and offerings. 

However, live streams are notorious for highlighting unintended elements. That calls for in-depth preparations. 

Besides obvious requirements like high-quality video cameras, prepare your employees ahead of time. A grumpy staffer can ruin what could have been a successful streaming session.

14. Video Scheduling

Video scheduling is the opposite of livestreaming. Instead of showcasing your brand in real time, scheduling streamlines video production by letting you post pre-recorded clips at specific times in the future. 

A notable advantage of video scheduling is that you get to publish your clips during optimal timings for enhanced engagement. Besides, you can fine-tune the promotional messages iteratively to align them strategically with your marketing objectives. 

Pre-recorded videos also go live even while you’re offline. That’s a significant add-on, enabling you to refocus your attention on other crucial New Year’s tasks. 

Fortunately, platforms like Promo.com offer video scheduling features. To schedule your New Year’s videos using PromoAI;

1. Find the videos by heading to the ‘Published videos’ tab or creating a new clip.
2. Hover your mouse over the video to find the ‘Republish’ button.
3. Click on the ‘Republish’ button directly from the video.

Alternatively, hit the ‘Schedule or publish a social post’ button from the publish page.

1. Connect your social media platforms to your Promo account.
2. Customize the video as required.
3. Choose a future date and time you wish for the video to go live.

Alternatively, head to Social Media Calendar to set daily recurring posts.

1. Confirm.  

15. Multi-Channel Hosting

There’s no better way to extend the reach of your New Year’s Day video promotions than to post them on multiple distribution channels. 

As the preeminent video-sharing platform, YouTube is the perfect place to host your video ads. You can then share the clips on other social networking platforms like Facebook, Instagram, TikTok, and X. 

Remember to choose the right video aspect ratio. As you shall find, that depends on your preferred hosting platforms. 

A wide aspect ratio (16:9) works best for YouTube, while a square ratio (1:1) is excellent for general social feeds. For reels, consider the vertical aspect ratio (9:16).

Wrap Up

Evidently, there are numerous techniques you can incorporate into your New Year video advertisements. The trick is to pick what works for your brand. 

That decision would depend on your target audience, overall marketing objectives, and the unique environment in which your business operates. 

Better yet, you could skip the legwork by enlisting professional video marketing services. 

Choose someone with a verifiable track record of excellence. More importantly, insist on an agency that’s up to date on the New Year video trends. The company should leverage its in-depth understanding of the evolving video marketing landscape in recommending promotional strategies that align with its advertising goals. 

Remember to also pay keen attention to the marketer’s preferred performance metrics. Insist on a broad spectrum of indicators, including those targeting lead generation, client retention, and (most importantly) revenue volume.