In this day in age, most businesses have thought about trying some form of social media advertising. Most choose Facebook or its little brother, Instagram. Others decide that it’s too costly or complicated and some just don’t know where to start.
Might we recommend Twitter?
This social network has been around since 2006 and became an internet sensation in 2007. A lot of people, especially marketers, think that Twitter has had its 15 seconds of fame, but that simply isn’t the case. Sure, the channel has had to reinvent itself to keep up with the fast-paced nature of social media, but it definitely isn’t behind the times.
It’s an easy-to-use platform with a large user base that’s able to offer affordable ads to budget-conscious businesses.
Why Advertise on Twitter?
We’re going to assume that you don’t have a lot of experience marketing with Twitter ads because A. most people don’t and B. that’s probably why you’re reading this guide. First, let’s look at why Twitter itself is a dominant social media channel, but sorry, we won’t be able to do this in 140 characters or less.
Twitter has 335 million monthly active users. That might sound lame next to Facebook’s 2 billion, but we’re here to tell you that there is more than meets the eye.
You’re probably wondering why you should use Twitter ads if it’s not even one of the most popular social networks (not even in the top 10) and you might even have a point unless a good portion of your target market resides in the US of A. Twitter is one of the most popular channels in the United States behind Facebook and Instagram. And almost half of all Americans visit Twitter at least once per day.
Not convinced? Okay then.
- 24% of American adults use Twitter.
- What’s more, 80% of Twitter users are millennials, a coveted demographic.
- According to a joint research study, a whopping 93% of Twitter users who follow a small-medium sized business say they plan on purchasing something from that business. That’s 93%
- Yeah but ads are annoying, right? Wrong. Not according to a survey from IPG Mediabrands. 70% of Twitter users said that video ads are A-Okay!
Those are certainly numbers worth tweeting about! Especially if, say, you’re a small-medium sized business thinking of reaching millennials with video ads. Beyond the math, however, there’s a lot of reasons to love Twitter and love the idea of making it a part of your online marketing strategy.
The influential potential
There are a lot of influential people on Twitter – celebrities, politicians, journalists, bloggers, and more. With Twitter ads, you have a greater potential to reach more of them. You see, Twitter is all about participating in conversations. So something like a sponsored trending topic can garner thousands of conversations and catch the attention of people with clout. This is definitely a place with virality is viable.
Pennies on the dollar
That’s right – Twitter ads can literally cost less than $0.10 (per click, that is). It’s one of the most affordable social media advertising options out there. Marketers tend to focus so much attention on what they already know (eh hem, Facebook) that it drives up the cost on those channels while having the opposite effect on sites like Twitter. If you’re keeping a tally, go ahead and mark one in the win column.