Video Marketing For Local Businesses: Why It Matters

March 15, 2018 · 3 min read

Video Marketing For Local Businesses: Why It Matters

When it comes to engaging directly with your customers, local business video marketing is a growing trend among small businesses. In fact, 61% of all businesses are now using video content. Tech giant, Cisco, predicts that by 2021; 82% of all video traffic will be video content.

Small and medium-sized businesses are taking note of the trend and are starting to see positive results through local business video marketing. By engaging directly with a local audience, businesses are building awareness and driving traffic to their websites and their brick and mortar locations.

Why It Matters

There is a tendency to think that only large businesses can make use of video content. That may have been the case 20 years ago. However, thanks to the internet and sites such as Promo by Slidely: local business video marketing is easier and more affordable than ever.

According to Hubspot, the mecca of inbound marketing, the numbers don’t lie. Check out these stats that support this use of videos in local business marketing.

  • Think print ads are still the way to go? Not in 2018. Customers prefer watching a video on a product or service 4 times more than reading about it.
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. This means when your customers are looking for your products, they’re searching the internet first.
  • 78% of local searches result in offline purchases. This means that customers who are looking for your product or service are largely interested in purchasing, but want to do their research first. Local business video marketing can help you stand out and reach those customers.

Create and Grow Locally

You may be asking: “what do those stats above have to do with my local business?” The fact is that if customers are looking for businesses like yours; you don’t want them to find businesses like yours. You want them to find YOU.

From a search engine optimization standpoint, local business video marketing can help elevate your online profile and enhance your search rankings. It helps populate your social media channels with interesting content and can be used in both online and in-store marketing.

Play your video in an online Facebook ad, use it in a newsletter, share it on Twitter, and more. Have a product demo or FAQ video? Blast it to your email list or show it in-store to help educate customers. The possibilities are almost as endless as the ROI.

Marketers using video are able to increase revenue 49% faster than non-video users. – Hubspot

What’s best, with Promo by Slidely every piece of local business video marketing content you create is 100% yours. No royalties. No licensing fees. Whether you create your business videos from our growing library of over 3.5 million clips; or you use one of our many ready-made videos; it’s yours forever.

Why Video Content Is Still King

Video content is the fastest growing type of content, and for good reason. It’s visually engaging, easily sharable, and thanks to sites like Promo; it’s easy and affordable for businesses of all sizes. Choose from one of our many attractive plans, set up your account, and get started. It’s that easy.

Video marketing is the next step your business should take to reach your audience. In just a few short steps, you can be creating beautiful, engaging, professional quality ad at a fraction of the cost of hiring a professional video development team.

What’s more, creating videos with Promo is easy and most videos can be put together in as little as 5 minutes using our library which includes royalty free music, text, and millions of videos. Need a little help? Our support team is available 24/7 to answer any questions and help you create the videos of your dreams.

So, what are you waiting for? Isn’t it time to make local business video marketing a cornerstone of your strategy in 2018?

Author


Head of Content at Promo.com. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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