Video Marketing Guide: The Best Type of Videos for Your Business

James Riddle
By James Riddle
November 30, 2020 · 5 min read

Are you looking for a way to get the word out and generate buzz around your new product or service? Video can do just that. Video marketing is a modern promotion tool and according to Adobe, there’s no other type of marketing on the planet that gets a better ROI than video.

There are so many different types of videos to choose from, and in order to determine which type works best for your company, you need to analyze your buyer persona and business goals. So let’s take a look at the most common types of videos that businesses use, and why.

Image source: Oberlo

Types of Videos for Businesses

How-To Video

Essentially, these videos answer viewer’s questions and instruct them on how to do something. According to Google, a how-to video earns the most attention out of any content category on YouTube; these videos even outrank music clips or games. YouTube has aggregated 2 billion active users that use the platform every month and according to statistics, 7 out of 10 people use YouTube to solve problems. So creating a detailed and interactive how-to video about your product or service can significantly increase your sales. 

Demo Video

A demo video is a walk-through of your offering much like you would do when a customer drops by your shop or office. According to a survey, 8 out of 10 people have purchased a piece of software or application after watching a demo video.

Product Review Video

A product review video gives a particular product or service an edge over the competition. By first showing the benefits of your product or service and then comparing them with the offerings of your competitors, you assist customers in getting a better understanding of what they are signing up for if they choose you.

Live Video 

Events such as educational talks or conferences can be great content for live streaming. Share your expertise with your audience so they trust your knowledge and become more inclined to buy from you. 

People are also interested in some more out-of-the-box ideas. Live streaming company events or meetings are extremely appropriate for video. Be creative. Your team’s birthday parties, a new employee’s first day, or a part of a meeting with your most important client are all great ways to take advantage of going live. The possibilities are endless. Now you have one more fantastic way to connect with your audience on a personal and authentic level. This will ultimately help people relate to your brand and connect with your business on a more personal level.


Webinars are powerful tools at any stage of the customer journey. You can speak directly to your audience, interact with them, and answer their questions. Moreover, you can turn your webinar into a blog post or a lead magnet afterwards. This makes webinars a great opportunity for your business to attract potential customers and retain existing ones. 

Video Email

If you have an email marketing funnel in place, videos should be a part of it. Not only are videos easy to create, but they can also make your email conversation seem much more personal. In fact, a report published by Forrester revealed that including video in an email leads to a 200-300% increase in click-through rate.


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Tips for Creating Videos that Convert

Script It

People like buying things from other people. And words incorporate the human community. A powerful text is a core tool for effective communications. “A script for a video is like a blueprint when building a house,” says Edward Schlesinger, so you do need to invest time into creating a good script. An easy way to create a winning script is by taking advantage of a tool like the essay writer pro.The company specializes in helping their customers prepare captivating scripts to hook their audience. 

Use Humor

Adding a touch of humor to your videos is an excellent way for you to stand out from the competition and humanize your brand. Even though your company may mean serious business, just remember that it’s okay to joke around from time to time. Just make sure to only use humor that is appropriate for your industry and don’t do anything that will negatively impact your brand’s image.  

Reveal Secrets

Video marketing is one of the best ways to launch a new product by highlighting its features and demonstrating all its benefits. On top of that, you can create a series of educational videos within your industry or niche to establish your company as an authoritative source of information in the field. That way, people will think of you as an industry leader and a reliable source of information that they can trust and come to with their problems

Say Thank You

Take a moment to thank your team, partners, and most importantly, your audience. This works in two ways: it expresses appreciation for your current customers, while it highlights your brand’s achievements for newcomers.


Video marketing is a great tool that could help you reach a wider audience, secure customer loyalty and generate more sales. Try incorporating video marketing into your promotion strategy to see how it can benefit your business!

About the author

James Riddle

James Riddle is a freelance writer with a passion for new technologies, marketing trends, and branding strategies. He is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why James develops and improves his skills throughout the writing process to help and inspire people.

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