Why You Should Be Creating Promotional Videos For Schools

April 16, 2018 · 3 min read

Video marketing has always been important for educational institutions, but these days promotional videos for schools can really take things to the next level. According to the National Association For Independent Schools; 45% of college-bound high schoolers listed video as one of the best ways to learn about the school, campus, and surrounding community.  

Okay, but what about mom and dad? After all, they’re the ones paying for it, right? Thankfully, the same NAIS survey found that 40% of parents rank the school’s website as one the best sources for researching their teen’s potential college.

This means that schools must compete to ensure that their web presence is top notch. Since most students and parents are taking to the web to evaluate the institution, standing out is key. Promotional videos for schools can help you do that.

Why Promotional Videos For Schools Can Make a Difference

With schools looking to standout, the online experience can make or break a student’s decision. Promotional videos for schools can showcase academics, campus life, the surrounding community, and more.

Here are a few videos that every school should be exploring:

Campus Tours

The obvious ad that sticks out is a campus tour. A picture may speak 1,000 words but a video goes much further. Any school can print a brochure or upload a few pictures to their website. However, a video tour gives students and parents the true feeling of what being on campus is like.

Student Testimonials

It’s one thing to tell prospective students how great your school is. It’s another thing to hear it from current (or former) students themselves. Social proof is a powerful marketing tool. Hearing why they should choose your school straight from the mouth of their peers can go a long way. If you’re going to create promotional videos for schools, be sure to include student interviews and testimonials.

Promote the Surrounding Area

Where is your school located? Whether it’s in the heart of Chicago or the hills of Colorado, the local area has a lot to offer potential students. Promotional videos for schools should also focus on what the community has to offer, as this can severely impact a student’s decision. Museums and culture? Include it. Sports and recreational activities? Include it.

But Aren’t Videos Expensive?

Sure, you can spend a fortune hiring a professional video agency and their team. In fact, many large schools and universities do this. However, what if there was an easier, more affordable way to create promotional videos for schools? Thanks to Promo by Slidely, there is.

With our platform, creating beautiful, engaging, professional quality videos have never been easier. Choose from over 3.5 million professional video clips. Use our library of royalty free music. Need help? Our support team is ready to assist you 24 hours a day, 7 days a week.

Our system is easy to use and includes customizable templates as well as ready-made videos for you to use. What’s more, Promo is affordable to everyone. From the Ivy league university to the small, local institution.

Sure, you can hire that professional video team and pay them an arm and a leg. The worst part? You’ll write another large check for every new video you want. With Promo, our tiered structure allows you to create as many videos as you want based on your plan. The best part? All videos you create are 100% yours. Forever.

At the end of the day, it’s all about standing out and putting your best foot forward. If you’re looking to create promotional videos for schools, Promo by Slidely is ready to help.


Head of Content at Promo.com. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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