Boosting Presence and Saving Time: How PromoAI Transformed Agronomix’s Marketing

Agronomix Software, established in 1990, is a global leader in providing advanced solutions for plant breeding and variety testing. Their flagship product, Genovix®, is designed to support scientists in managing data and conducting research on small-scale plant plots, whether in fields or greenhouses. The software serves a highly specialized audience, including crop researchers and agronomists, working on developing new hybrids and plant varieties. While traditional breeding methods such as cross-pollination remain central to their users’ work, the company has also ventured into molecular-level research to meet modern scientific demands.

The company’s tools are trusted by professionals in over 40 countries, offering support in niche areas that larger, general-purpose software solutions cannot address. “Our customers aren’t large-scale farmers,” Chris Leonard, President of Agronomix, explained. “They’re scientists working with small plots in controlled environments, and they need tools that match their specific needs.”

The Challenge

Before integrating PromoAI into Agronomix’s workflow, maintaining a consistent and engaging social media presence posed significant challenges. As a niche business with a highly specific target audience, Agronomix needed a tailored approach to connect effectively with their audience of plant breeders and crop researchers.

Chris Leonard, President of Agronomix, recounted the hurdles he faced. “Pre-COVID, I used to produce videos myself—just going out into the field, recording something, editing it, and putting it out there,” he said. “But the process was so time-consuming that it just fell by the wayside during the pandemic”.

With no dedicated team member to manage social media content and a demanding schedule, Chris found it challenging to keep up with the increasing need for video content. “I don’t have the time to do this myself. I enjoy it when I do, but running the company comes first, and there’s no one else to hand this off to at the moment,” he explained.

The stakes were even higher as peers within the agricultural technology sector were leveraging video content to strengthen their presence. “A lot of my peers within the industry—part of Cultura’s 13 companies—are putting videos out every day or at least every week,” Chris noted. “I knew we needed to step up to remain competitive”.

Additionally, Chris described the difficulty of sourcing appropriate visuals for their niche market. “Finding the right images or footage of small-scale breeding plots or greenhouses on larger stock photo sites was incredibly tough. It’s such a niche area, and most platforms didn’t have what we needed,” he added.

The need for a solution was clear: Agronomix required a way to produce professional, engaging video content quickly, without placing an undue burden on their already stretched resources. This is where PromoAI came into the picture.

Experience with PromoAI

Chris Leonard discovered PromoAI during a search for tools that could help him streamline video production and enhance Agronomix’s social media presence. He needed a solution that could meet the company’s specific needs for creating engaging and professional content quickly. What stood out to him was PromoAI’s ability to automate much of the process. “I did a search for AI tools for video creation, and yours popped up. The fact that it could scour the website and create videos really spoke to me,” he said.

Having experimented with other tools in the past, Chris found them too labor-intensive. “Other tools required so much legwork. I had to manually gather content, and that took up too much time,” he explained. PromoAI, by contrast, was a game-changer. “PromoAI was a massive help because it pulled information directly from our website to create videos,” he noted. “I realized I could have each video ready in just five minutes”.

Chris initially approached PromoAI with modest expectations, thinking he might need to invest additional time editing each video. However, the platform’s AI-driven capabilities exceeded his expectations. “I was prepared to spend 10 or 15 minutes per video refining them, but with PromoAI, most of the work was already done for me,” he shared.

One of the key features Chris appreciated was PromoAI’s auto-generation of content. “I spend more time writing LinkedIn posts than I do editing the videos. Even though PromoAI generates the text for me, I like to make sure everything is just right,” he said. The ability to quickly customize videos to suit Agronomix’s unique brand voice was invaluable, especially given their highly specialized audience.

Chris also praised PromoAI’s user-friendliness. “The AI editor is so easy to use,” he said, noting how even advanced edits felt accessible. “Sometimes, going into a full edit feels like too much of a big step, but PromoAI makes it easy to jump in and make changes if needed”.

For Chris, PromoAI wasn’t just about making videos—it was about reigniting Agronomix’s social media presence. “When it automatically produced the first 30 videos, I knew it was a no-brainer. I signed up immediately when a promotion popped up,” he recalled.

Workflow Integration and Content Strategy

Workflow and Posting Habits

PromoAI has become a vital part of Agronomix’s social media workflow, enabling Chris Leonard to efficiently manage content creation and scheduling. Chris operates with a structured routine, planning content about two weeks in advance. “I try to make sure I’m at least a week ahead,” he explained. “On Mondays, I review what I’ve planned for the current and following week, fill in any gaps, and start preparing content for the week after”.

Consistency is a key priority, with Chris ensuring that videos are posted regularly. “I aim for a minimum of six videos per week, usually scheduled for Monday, Wednesday, and Friday. If I have additional time, I’ll fill in the gaps for Tuesday and Thursday,” he shared. This rhythm has helped Agronomix maintain a steady online presence without overextending resources.

One feature Chris particularly appreciates is PromoAI’s scheduling capabilities. “I recently discovered I could pre-select specific days for video publication, and that was a game-changer. It saved me a lot of time previously spent adjusting dates manually, especially for weekend videos,” he noted.

Content Creation and Channels

Chris tailors Agronomix’s video content to align with relevant events, industry themes, and audience interests. A standout element of his strategy is leveraging National and International Days to create engaging, niche-specific content. “I’ve started incorporating these days into my workflow. For example, I created a video for World Pumpkin Day using PromoAI’s templates. It was highly relevant to our audience and easy to produce,” he shared. This creative approach ensures the content resonates with Agronomix’s specialized audience of plant breeders and researchers.

While PromoAI’s AI-generated videos often meet Chris’s needs straight out of the platform, he occasionally customizes them to add a personal touch. “Sometimes, I heavily edit videos, like the ‘Meet the Team’ one where I included drone footage, custom clips, and additional images. These videos spark ideas that I can build upon,” Chris explained.

In terms of distribution, Agronomix shares content across various platforms, including LinkedIn, Facebook, YouTube, Twitter, and TikTok. While LinkedIn and Facebook remain the primary channels for reaching their target audience, Chris has explored newer platforms like TikTok to experiment with broader engagement. “TikTok isn’t necessarily relevant for our industry, but it’s worth testing since PromoAI makes it so easy to generate and post content,” he noted.

This combination of strategic planning, tailored content creation, and diversified platform usage has strengthened Agronomix’s social media presence, allowing them to connect with their audience effectively and consistently.

The Impact and Business Outcomes

PromoAI has significantly transformed Agronomix’s ability to engage its audience and maintain a robust online presence, addressing challenges that previously hindered their social media strategy. For Chris Leonard, the platform’s ability to save time, increase efficiency, and generate consistent, high-quality content has been a game-changer.

Streamlined Video Production and Time Savings

Before adopting PromoAI, creating videos was a time-intensive process. Chris recalled how traditional editing would take hours. “One minute of video used to take at least an hour to edit,” he explained. “If I had two or three videos to produce, I could easily lose an entire day”. With PromoAI, that effort has been drastically reduced. “Now I can generate a professional video in just five minutes,” Chris said. “The quick transition from generation to channel is the real value for us”.

This newfound efficiency has freed up time for other priorities while ensuring Agronomix maintains a consistent and engaging presence across its social channels. Chris highlighted how this has allowed him to focus on other strategic aspects of running the company. “With PromoAI, I don’t need to worry about spending hours refining content. It’s all about quick, effective execution,” he noted.

Enhancing Brand Presence and Engagement

One of Chris’s primary goals in adopting PromoAI was to strengthen Agronomix’s online presence. “For me, it’s about presence—making sure our audience sees us consistently,” he emphasized. PromoAI’s templates and AI capabilities have helped Agronomix create videos that resonate with their niche audience, such as industry-specific content for National Days like World Pumpkin Day. “These videos make our brand more relatable and professional within the ag-tech space,” Chris added.

The impact of this improved presence is evident in the increased engagement Agronomix has experienced on platforms like LinkedIn. “I’ve noticed a general upward trend in likes and interactions. It’s not just about visibility; it’s about staying relevant to our audience,” Chris said.

While Chris noted that generating leads wasn’t his initial focus, he acknowledged the potential of PromoAI to contribute to broader business goals. “I wasn’t necessarily aiming for leads when I started using PromoAI, but of course, that’s always a hope,” he admitted. “At the moment, it’s more about building a foundation of engagement and ensuring our brand remains top-of-mind for our audience”.

Tips from Chris Leonard

As an experienced PromoAI user, Chris Leonard shared valuable insights and practical advice for those new to the platform. Drawing from his own journey, here are his top tips to make the most of PromoAI:

1. Don’t Be Afraid to Edit

Chris encourages new users to explore PromoAI’s editing capabilities fully. “The AI-generated videos are great as they are, but don’t be afraid to jump in and make edits to suit your brand’s voice,” he advised. “Sometimes, even small changes can make a big difference in aligning the video with your messaging”.

2. Plan Ahead and Think Strategically

Planning is key to getting the most out of PromoAI. Chris suggests users take a moment to map out their content calendar. “Have a strategy for what you want to present to your audience over the next week or month. It helps you stay organized and consistent in your messaging,” he explained.

3. Use Your Own Voice for Personalization

While PromoAI’s automated text and voice options are helpful, Chris recommends adding a personal touch when possible. “Take the scripts generated by the AI and consider revoicing them yourself. It’s a simple way to make the content more authentic and aligned with your brand”.

These tips, drawn from Chris’s hands-on experience, provide new PromoAI users with actionable steps to maximize the platform’s potential, streamline their workflows, and create impactful, professional content.