Three Brands, One Tool: How PromoAI Put Professional Video Content Within Reach
Introduction and Challenge
Pamela Meyer is an entrepreneur who wears many hats, managing marketing for three distinct businesses. Her primary venture, Best Life Sauna, is an e-commerce store specializing in infrared saunas designed for health and wellness enthusiasts. She also supports her husband’s business, Hearth+Home, which focuses on fireplaces and home heating solutions. Lastly, Pamela manages promotional efforts for Einblau & Associates, a consultancy where her husband is a partner.
Before discovering PromoAI, Pamela faced a significant challenge: keeping a consistent and professional social media presence for three very different brands, all on a limited budget. She recalls, “I was looking around and thinking, at a hundred dollars a month for a freelancer, that’s at least $1,200 a year. Like, it would just be kind of… I’m sure they would take some product images, add some graphics, and post about my products.” This approach felt uninspired and wouldn’t align with the unique needs of her brands, leaving Pamela searching for a better solution.
Discovering PromoAI: A Time and Money Saver
Pamela discovered PromoAI while searching for a better way to manage social media across her three businesses. Initially, she tried a cheaper tool but found it lacking. “It didn’t make the video reels as well as PromoAI,” she recalls, explaining that it didn’t meet her needs for professional, engaging content.
When she found PromoAI, it was a perfect fit. “The subscription is a big cost savings and a cost-effective way for me to do this,” she shares. Even more importantly, it saved her significant time. “For a small business, the time savings are huge,” Pamela explains. PromoAI’s system allowed her to create high-quality videos quickly and focus on growing her brands instead of struggling with social media management.
Workflow Integration: Streamlining the Process
Managing social media for three distinct brands might seem overwhelming, but PromoAI has helped Pamela create an efficient workflow that saves time and simplifies the entire process. From video creation to scheduling and posting, each step is seamless.
Pamela begins by generating a month’s worth of videos for all three brands at the start of each month. “I generate 30 days of videos, and then I go through and pick the ones I actually like,” she explains. PromoAI’s AI capabilities provide her with a variety of options for each brand, making it easy to find content that aligns with her needs.
For brands like Einblau & Associates, which have stricter branding requirements, Pamela often turns to PromoAI’s classic editor. “They’re very particular about their brand, so I download the videos and make the changes myself—changing a clip, fixing the music, or adjusting the captions,” she says. This flexibility ensures the videos meet the high standards expected by the business.
Once the videos are finalized, Pamela moves into the scheduling phase. PromoAI’s scheduling tool allows her to tailor the videos for each social media platform. “I like that I can change the orientation for different platforms—square for Instagram, full screen for Facebook and TikTok,” she explains. This adaptability ensures that her posts look polished and professional, regardless of the platform.
Pamela also appreciates how PromoAI consolidates her workflow. “I never use my old scheduling software anymore because I do everything in Promo,” she shares. This all-in-one approach has eliminated the need for multiple tools, making her process more efficient.
Occasionally, Pamela has to manage small manual adjustments, like adding captions or fixing errors in branding. “Sometimes I get the videos into Promo, start working, and realize a brand name is spelled wrong in the captions, so I have to go back and fix it,” she admits. Despite these occasional tweaks, PromoAI saves her considerable time compared to creating videos from scratch.
By centralizing video creation, editing, scheduling, and posting, PromoAI has made it possible for Pamela to maintain a professional and consistent social media presence for Best Life Sauna, Hearth+Home, and Einblau & Associates. “For a small business, the time savings are huge,” she says. “PromoAI makes it all so much easier.”
From Novice to Multimedia Genius with PromoAI
For someone who didn’t start with extensive video editing experience, Pamela found PromoAI remarkably straightforward to use. “I don’t even have the skills to do that outside of PromoAI… it would be totally impossible for me to do what I’m doing with PromoAI because I don’t know how to do it,” she admits.
The platform’s AI-driven customization features allow her to achieve a polished, professional look without requiring advanced editing skills. In fact, Pamela says the results often leave people impressed. “They must think I’m a multimedia genius because I use all these tools and create amazing videos,” she shares. PromoAI’s intuitive interface and powerful features have made her social media management not only more efficient but also more impactful.
Business Impact: Effective Campaigns Across Brands
Pamela’s experience with PromoAI has been transformative for managing social media campaigns across her three businesses. While each brand has unique needs, PromoAI’s features have allowed her to deliver high-quality content that resonates with her audiences and drives meaningful engagement.
For Hearth+Home, Pamela used PromoAI to create videos promoting their fall sale, which saw impressive results. “We had people coming in even a week later asking for sale prices on items they’d seen,” she shared. This campaign demonstrated that customers were not only engaging with the posts but also sharing them with others, keeping the brand top-of-mind.
At Einblau & Associates, Pamela focused on creating awareness for their professional development courses. While direct conversions can be challenging to track in the consulting industry, she explained, “It’s more about cultivating and growing the clients that they have.” By sharing polished, high-quality videos on LinkedIn, Einblau & Associates reinforced its credibility and strengthened relationships with its audience.
For Best Life Sauna, PromoAI has helped Pamela establish a consistent and professional social media presence, which she sees as vital to building trust with potential customers. “If somebody went and looked at my socials from my website, they would see things up there consistently,” she said. “It shows we’re actively posting and have a solid online presence.” By maintaining this visibility, she ensures that her business is well-positioned to attract sales as her following grows.
From Beginner to Pro: Pamela’s PromoAI Tips for Success
Drawing from her experience managing three distinct brands with PromoAI, Pamela shares valuable advice for new users to get the most out of the platform:
- Generate 30 Days of Videos
Pamela recommends starting by generating a full month of content. “I think the max is 30 days, so generate 30 days of videos,” she suggests. This approach provides plenty of options to choose from, making it easier to find the videos that best fit your brand. - Customize and Perfect
While PromoAI’s AI-generated videos are often impressive on their own, Pamela advises taking advantage of the editing features. “If something is really close—like it’s 80 or 90 percent there—you can make it perfect for your brand with just a few edits in the classic editor,” she explains. Simple tweaks to clips, music, or captions can elevate the video to a professional level. - Experiment with the Regenerate Button
If the AI-generated options aren’t quite right, Pamela recommends using the regenerate feature. “I’ve used that quite a bit. Sometimes it works really well to generate different pieces of content based on the same theme,” she shares. - Learn the Platform’s Features Early On
Pamela emphasizes the importance of learning the platform’s capabilities right from the start. “I didn’t know at first that you could take AI-generated videos into the classic editor,” she admits. Understanding the full range of features can unlock more customization and efficiency.
