From Manual to AI: How PromoAI Transformed Woody’s RV World’s Content Strategy

Company Profile

Woody’s RV World is a leading RV dealership with six locations across Alberta and British Columbia, providing a wide range of new and used RVs, parts, and services. Founded with a commitment to exceptional customer service, Woody’s RV World has become a trusted name in the recreational vehicle industry. With locations in Calgary, Red Deer, Edmonton, and other key areas, the company serves a diverse clientele of outdoor enthusiasts looking for high-quality RVs and expert advice on maintenance, servicing, and customization options for their vehicles.

The marketing department at Woody’s RV World plays a critical role in driving visibility across their regional locations, ensuring that potential buyers are aware of promotions, new stock, and service offerings.

The Challenge

Before implementing PromoAI, Woody’s RV World struggled to maintain a consistent social media presence across platforms like Facebook and Instagram. With multiple locations and limited resources, creating customized videos that captured the brand’s essence was time-consuming. Taylor Prasloski, the marketing assistant, managed weekly “Deal of the Week” videos but found the process daunting. The company needed a way to streamline content production while keeping it professional and on-brand, especially since their current follower count wasn’t yielding significant organic engagement.

“We weren’t paying to boost posts, so we only got one or two likes,” Taylor recalls. To solve these challenges, Woody’s RV World turned to PromoAI.

Workflow Integration

With PromoAI, Taylor integrated a more efficient video creation process into the marketing workflow at Woody’s RV World. Instead of creating videos from scratch weekly, Taylor adopted a batch creation strategy. She produced all videos for the month in a single session, scheduling them to post twice a week. This approach allowed the team to maintain consistency in posting without scrambling to create content each week.

“I created all the videos for September in one go and picked different days for them to post,” Taylor shares. This method helped streamline the workflow while ensuring regular updates on social media platforms.

Even though Taylor started by testing PromoAI for two posts per week, the tool’s flexibility allows for the creation of up to 30 videos in a single session. As Woody’s RV World continues to build its social media presence, there is potential to scale the number of posts, which could increase engagement over time. Taylor acknowledged that while editing was sometimes necessary to stay on-brand, PromoAI significantly reduced the overall time spent on video production, making it easier to manage multiple locations with limited resources.

Content Strategy

PromoAI has played a key role in helping Woody’s RV World create a diverse range of videos that cater to their audience across platforms like Facebook and Instagram. Taylor primarily uses PromoAI to produce “Deal of the Week” videos, which highlight special RV promotions at different locations. Additionally, the platform’s extensive video library allows her to create more content, such as holiday greetings and informative videos on RV maintenance and services.

“I like the informative videos, like how to maintain your RV or when to start winterizing,” Taylor shares, noting how this type of content resonates with customers. These videos not only drive sales but also keep Woody’s RV World top of mind with useful tips and seasonal reminders.

Despite the relatively small social following at the moment, Taylor finds that the informative and sales-driven videos help create a balance in her content strategy. The informative content helps build trust and educate the audience, while sales-driven videos work to bring in new customers by showcasing deals and promotions. PromoAI’s ability to create varied content means Taylor can easily switch between types of messaging without spending too much time on manual creation.

User Experience

Taylor found PromoAI’s user interface to be easy to navigate and simple to use. The customization options, including adjusting the size and placement of images, enhanced her ability to create high-quality, professional content. “You can minimize photos so they fit properly—it sounds small, but it saves a lot of time,” she points out.

Business Impact

Since adopting PromoAI, Woody’s RV World has experienced notable improvements in both efficiency and social media engagement. The tool has saved the marketing team a significant amount of time. “It probably saved me several hours when creating videos for the entire month,” Taylor shares. Despite the need to make a few edits to fit the brand, PromoAI’s automation helped reduce the workload substantially, allowing the team to focus on refining content instead of creating everything from the ground up.

In terms of social media impact, while Woody’s RV World is still growing its follower base, the videos created with PromoAI have been essential in maintaining a steady online presence. Taylor has used PromoAI to diversify the content, producing not just sales-driven videos but also informative and educational ones, like RV maintenance tips and seasonal service reminders. These videos helped keep the audience engaged and attracted attention, even during the company’s slower seasons.

Looking forward, Taylor anticipates that as their social media presence expands, so will their ability to leverage PromoAI to further enhance their engagement. With plans to incorporate paid promotional strategies, PromoAI is poised to play an even larger role in helping Woody’s RV World scale its social media efforts, delivering professional, varied content in a time-efficient manner.

Conclusion

PromoAI has helped Woody’s RV World enhance their social media presence by simplifying video creation and improving efficiency. Although there are areas for improvement, Taylor Prasloski is optimistic about the future of AI-driven content for the company. As PromoAI continues to evolve, Woody’s RV World is set to expand their content strategy and better engage their growing audience.