Between Black History Month, Valentine’s Day, and all of the other occasions coming up this month, February may be the shortest month of the year, but by no means will you be short on ways to connect with your audience and promote your business. To ensure you hit all the essential marketing opportunities February has to offer, we’ve put together a comprehensive guide to all of February’s key social media dates – video ideas and templates included.
Whether you stick to our ready-made templates or experiment with making your own GIFs and videos using Promo’s photo and video library, you’ll be able to easily create content for all of these upcoming key dates.
So keep reading to get inspired by our creative video ideas and content marketing opportunities for February 2022!
Use this template
February has some big holidays and celebrations to inspire your content. We’re talking about Black History Month and Valentine’s Day. Two opportunities to connect with your audiences that you should definitely not miss.
Lasting an entire month, Black History Month is one of the most impactful occasions of the year. It allows businesses to be a part of something larger than themselves. And Valentine’s Day has as much potential for profit as it does for romance, with individuals spending an average of $196 in honor of the holiday.
To make the most of these significant dates, we’ve put together some ideas for content you can post in honor of both of these occasions. Check them out below.
Black History Month is celebrated throughout all of February, serving as an essential opportunity for people in the United States and beyond to learn about and honor the rich history of African Americans and their many accomplishments.
Established in 1976 by American president Gerald Ford, Black History Month is recognized worldwide, remembering important people and events in the entire African diaspora. Black History Month implores us as businesses to take the time to educate ourselves and our audiences, recognize Black figures and their contributions and support our Black customers, peers, and community members. Here are some ways your business can make the most of this important month to celebrate, uplift, and support.
Something to keep in mind throughout Black History Month is that many social media platforms launch their own yearly initiatives to celebrate Black stories and uplift Black voices. For example, Instagram’s official 2021 hashtag #ShareBlackStories sought to promote Black voices as Black communities were disproportionately affected by the Coronavirus pandemic. Consider checking what your favorite social media platforms are doing in honor of Black History month to see how you can participate and incorporate it in your content throughout February.
Promo tip: Black History Month is the perfect opportunity to dive into Promo’s editorial footage library and highlight Black figures throughout history in every video you create. From political figures and athletes all the way to historical moments in Black history, our editorial library has all the footage you need to create powerful, celebratory videos.
Use this template
As a celebration of love, Valentine’s Day is one of the most heartwarming holidays of the year – plus one of the most lucrative, with Americans having spent $27.4 billion on Valentine’s Day in 2020. If you want to connect with your audience and tap into that enormous market, here are a few Valentine’s Day content marketing ideas that we’re sure you’re going to fall in love with.
Check out more great Valentine’s Day video ideas here.
Promo tip: If you’re looking to highlight your products this Valentine’s Day, use Promo’s Photo to Video Maker (PTV). Our easy-to-use tool animates any image in seconds using one of our pre-made social media templates. Promo’s PTV is a quick and easy way to showcase products this Valentine’s Day; all you need to do is select a Valentine’s Day template and customize it by adding your product photos, text, and logo.
While they may not be celebrated quite as extensively as the two occasions mentioned above, there are still plenty of other important dates in February worth celebrating and creating content for. Here are a few we’d like to call your attention to.
February will open up this year with the Chinese New Year, also called the Lunar New Year. Celebrated with fireworks, firecrackers, and a thorough house cleaning, this is one of the most exciting festivals of the year for those that celebrate. And here’s a fun fact for you: this upcoming year will be the year of the tiger. Here are a few ideas for content to create related to this special day.
Feeling a little sick of this long winter? So are many of us, which is why people worldwide await February 2nd, AKA Groundhog Day, with bated breath. As the tradition goes, if a groundhog emerges from its burrow on this day and sees its shadow, winter will last for six more weeks. Otherwise, spring will arrive early.
Sure, it’s a little silly and superstitious, but it also gives us something to entertain us during these dreary months. Plus, there’s always the opportunity to rewatch a cult favorite film starring Bill Murray, Groundhog Day.
Groundhog Day Content Ideas:
The Super Bowl LVI, the culmination of the 2021–22 NFL playoffs, is coming up this February. Whether you’re interested in it for the sports, the halftime show, the commercials, or just the yummy Super Bowl snacks and foods, there’s plenty to be entertained by when it comes to this date. Just the same, there are plenty of opportunities for content creation.
Super Bowl Sunday Content Ideas:
Is there anything more heart-warming than random acts of kindness? Seeing people do selfless things for strangers out of nothing but the good of their hearts certainly warms us up during the icy month of February. That’s why it’s so exciting that February 17th is Random Acts of Kindness Day, on the occasion that lends itself perfectly to a multitude of content marketing opportunities.
Random Acts of Kindness Day Content Ideas:
Held on the fourth Friday of every February, Skip the Straw Day is made to raise awareness about littering, the overuse of plastic, and environmental protection. It encourages people to stop using plastic straws in their drinks. An important cause to champion, here are some ideas for ways you can do your part in recognizing Skip the Straw Day this year.
Skip the Straw Day Content Ideas:
Haven’t had enough and want even more content marketing ideas to use for February? Here are a few more days you can use to fill out your content calendar this month. They might be small, but they’re undoubtedly mighty.
February 9th is Pizza Day. Yum! If you happen to run a pizza shop, using this holiday as a marketing opportunity is a no-brainer. But even if you’re not, you can still relate to your customers over this universally-beloved food. Pizza memes, anyone?
Make a Friend Day is celebrated yearly on February 11th, and it’s definitely worth telling your followers about. Whether you use it as an opportunity to get to know your audience a bit better, share some fun facts about your staff, or encourage people to make new friends by going to your business and striking up a conversation with a stranger, there are lots of ways to market on this occasion.
Okay, not everybody gets as excited about Valentine’s Day as we do. Some people don’t love to be reminded of being single. But then some want to celebrate their singleness. That’s how we got Singles Awareness Day, the day after Valentine’s. Because you (and your customers) deserve something to celebrate even if you haven’t been hit by Cupid’s arrow anytime recently.
As you can see, February is full of opportunities to engage with your audience and market your business. If you want to go beyond just the ideas in this article and find more options for this month, or the entire year, don’t forget to check out Promo’s social media content calendar. We’ve got you covered for content ideas and video templates for every single day of the year. So you’ll never run out of things to post about.
Daisy Rogozinsky loves to use the written word to educate, entertain, and tell stories. If she's not writing content, she's writing poetry, music, and screenplays.