Your February Content Marketing Lineup

Daisy Rogozinsky
By Daisy Rogozinsky
January 25, 2022 · 14 min read

Between Black History Month, Valentine’s Day, and all of the other occasions coming up this month, February may be the shortest month of the year, but by no means will you be short on ways to connect with your audience and promote your business. To ensure you hit all the essential marketing opportunities February has to offer, we’ve put together a comprehensive guide to all of February’s key social media dates – video ideas and templates included. 

Whether you stick to our ready-made templates or experiment with making your own GIFs and videos using Promo’s photo and video library, you’ll be able to easily create content for all of these upcoming key dates.

So keep reading to get inspired by our creative video ideas and content marketing opportunities for February 2022!

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Main Events of the Month 

February has some big holidays and celebrations to inspire your content. We’re talking about Black History Month and Valentine’s Day. Two opportunities to connect with your audiences that you should definitely not miss. 

Lasting an entire month, Black History Month is one of the most impactful occasions of the year. It allows businesses to be a part of something larger than themselves. And Valentine’s Day has as much potential for profit as it does for romance, with individuals spending an average of $196 in honor of the holiday.

To make the most of these significant dates, we’ve put together some ideas for content you can post in honor of both of these occasions. Check them out below.

Black History Month (All Month) 

Black History Month is celebrated throughout all of February, serving as an essential opportunity for people in the United States and beyond to learn about and honor the rich history of African Americans and their many accomplishments.

Established in 1976 by American president Gerald Ford, Black History Month is recognized worldwide, remembering important people and events in the entire African diaspora. Black History Month implores us as businesses to take the time to educate ourselves and our audiences, recognize Black figures and their contributions and support our Black customers, peers, and community members. Here are some ways your business can make the most of this important month to celebrate, uplift, and support.

Something to keep in mind throughout Black History Month is that many social media platforms launch their own yearly initiatives to celebrate Black stories and uplift Black voices. For example, Instagram’s official 2021 hashtag #ShareBlackStories sought to promote Black voices as Black communities were disproportionately affected by the Coronavirus pandemic. Consider checking what your favorite social media platforms are doing in honor of Black History month to see how you can participate and incorporate it in your content throughout February.

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Black History Month Content Ideas

  • Short Educational Videos – Black History Month offers the opportunity to create content that engages, inspires, and most importantly, educates. There is so much to learn about Black history. Consider creating videos that shed some light on perhaps overlooked significant figures and events. Perhaps you can make a video highlighting important accomplishments by Black people in your industry or field. For example, if you’re selling beauty products, you might make a video about Madam C.J. Walker, or if you’re in the automotive industry, you can create one about Frederick Patterson. For inspiration, start with one of Promo’s Black History Month collection templates.
  • Supportive Videos – Can you think of any Black business owners, influencers, or members of your community who should be recognized this month? Making videos interviewing or featuring them is a perfect way to celebrate Black History Month.
  • Announce a Collaboration – Black History Month is a perfect time to release a new product with Black creators and entrepreneurs in your field. If you decide to create such a project, don’t forget to make a video announcing it to your customers!
  • Inspiring Videos – What quotes from Black figures from history inspire you? Share a video featuring these quotes to pass on the spark. 

Promo tip: Black History Month is the perfect opportunity to dive into Promo’s editorial footage library and highlight Black figures throughout history in every video you create. From political figures and athletes all the way to historical moments in Black history, our editorial library has all the footage you need to create powerful, celebratory videos.

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Valentine’s Day (Feb 14)

As a celebration of love, Valentine’s Day is one of the most heartwarming holidays of the year – plus one of the most lucrative, with Americans having spent $27.4 billion on Valentine’s Day in 2020. If you want to connect with your audience and tap into that enormous market, here are a few Valentine’s Day content marketing ideas that we’re sure you’re going to fall in love with.

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Valentine’s Day Content Ideas:

  • Valentine’s Day Gift Guide – Finding the perfect Valentine’s Day gift for your sweetie can be stressful, so why not help your audience out by putting together your very own Valentine’s Day gift guide that they can use? This is the perfect opportunity to show off products your business sells that can be used as a romantic gift. If your business doesn’t sell products, don’t worry. You can still seize the opportunity to create a gift guide showcasing your favorite local businesses or ideas.
  • Valentine’s Day Card – Who said that you have to have a partner to feel the love on Valentine’s Day? You can take the initiative to make your customers feel special by emailing them a personalized Valentine’s Day card. Use our GIF-maker to create dynamic cards that pop right off the screen.
  • Sale Video – If your business is taking advantage of the occasion to offer sales and discounts to your customers, make sure to let them know by creating a video announcing and promoting the sale. Use Promo’s limited-edition Valentine’s Day text styles to keep the videos looking lovely.

Check out more great Valentine’s Day video ideas here.

Promo tip: If you’re looking to highlight your products this Valentine’s Day, use Promo’s Photo to Video Maker (PTV). Our easy-to-use tool animates any image in seconds using one of our pre-made social media templates. Promo’s PTV is a quick and easy way to showcase products this Valentine’s Day; all you need to do is select a Valentine’s Day template and customize it by adding your product photos, text, and logo.

Additional Share-Worthy February Dates

While they may not be celebrated quite as extensively as the two occasions mentioned above, there are still plenty of other important dates in February worth celebrating and creating content for. Here are a few we’d like to call your attention to.

Chinese New Year (Feb 1) – Year of the Tiger 

February will open up this year with the Chinese New Year, also called the Lunar New Year. Celebrated with fireworks, firecrackers, and a thorough house cleaning, this is one of the most exciting festivals of the year for those that celebrate. And here’s a fun fact for you: this upcoming year will be the year of the tiger. Here are a few ideas for content to create related to this special day.

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Chinese New Year Content Ideas:

  • Chinese New Year Greeting – A tried and true way of connecting with your audience and honoring a special occasion. We highly recommend creating a video wishing a Happy Chinese New Year to anybody in your audience who celebrates it.
  • New Year, New You – Are you trying anything new with your business this February? Announcing it through a video on the first of the month is a great way to be in the New Year’s spirit while promoting new products or services. 
  • Video Congratulations – People born in 1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022 are all tigers in the Chinese zodiac, which means this is their year! Congratulate them with a personalized video embracing their spirit animal.
  • Red Envelope Sale – It’s traditional in Chinese culture for people to gift their loved ones lucky red envelopes filled with cash in honor of the New Year. You can join the tradition by emailing your customers a video revealing a special Lunar New Year coupon code.

Groundhog Day (Feb 2)

Feeling a little sick of this long winter? So are many of us, which is why people worldwide await February 2nd, AKA Groundhog Day, with bated breath. As the tradition goes, if a groundhog emerges from its burrow on this day and sees its shadow, winter will last for six more weeks. Otherwise, spring will arrive early. 

Sure, it’s a little silly and superstitious, but it also gives us something to entertain us during these dreary months. Plus, there’s always the opportunity to rewatch a cult favorite film starring Bill Murray, Groundhog Day.

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Groundhog Day Content Ideas:

  • Video Announcement – Not all of your followers are going to be anxiously awaiting the result of the groundhog’s search for his shadow. However, they still might be interested in knowing what happens. You can make a video announcing the results of the Groundhog Day tradition. If he doesn’t see his shadow, your video can celebrate the coming early spring. Otherwise, you might even console your audience about the six extra weeks of winter by offering a coupon code.
  • Listicle Video – The film Groundhog Day is beloved by many. Join your audience in reminiscing over this amazing movie by creating a listicle video highlighting your favorite quotes and moments.

Super Bowl Sunday (Feb 13)

The Super Bowl LVI, the culmination of the 2021–22 NFL playoffs, is coming up this February. Whether you’re interested in it for the sports, the halftime show, the commercials, or just the yummy Super Bowl snacks and foods, there’s plenty to be entertained by when it comes to this date. Just the same, there are plenty of opportunities for content creation.

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Super Bowl Sunday Content Ideas: 

  • Live Tweet the Game – If your target audience is the type to be excited about the Super Bowl, a great way to engage with them throughout the day is to live-tweet your thoughts as you’re watching. You can get even more engagement by creating a specific hashtag, like #YourBusinessWatchesSuperBowlLVI, or responding to and liking other people’s tweets.
  • Super Bowl Promotions – The Super Bowl offers several opportunities for special offers and promotions. If your company sells food, you can offer it on sale in honor of the game. Otherwise, you can prepare a coupon code to give your audience either to celebrate your favorite team’s win or make their loss a bit easier to swallow. 
  • Industry-Specific Videos – Whether you’re using the Superbowl as a reason to advertise your bar, your real estate business, your electronics store, or something else, Promo has got you covered with Superbowl-themed pre-made video templates you can use.

Random Acts of Kindness Day (Feb 17)

Is there anything more heart-warming than random acts of kindness? Seeing people do selfless things for strangers out of nothing but the good of their hearts certainly warms us up during the icy month of February. That’s why it’s so exciting that February 17th is Random Acts of Kindness Day, on the occasion that lends itself perfectly to a multitude of content marketing opportunities.

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Random Acts of Kindness Day Content Ideas:

  • Announce a Promotion – What’s nicer than giving your customers a discount on your products? Create a video announcing a limited-time sale for this day only in honor of random acts of kindness everywhere.
  • Listicle – You can encourage your audience to get in on Random Acts of Kindness Day by creating a listicle video offering multiple options for different acts of kindness they can perform. You can even tie this into marketing your business. For example, if your business is a nail salon, one of the acts of kindness you can recommend is giving somebody a manicure.
  • Repost Acts of Kindness – Post on your social media encouraging your followers to perform a random act of kindness on this day and tell you about it by using a hashtag you create, like #MyActOfKindness. Then, the next day, you can engage with your audience by reposting acts of kindness that stood out to you.

Skip the Straw Day (Feb 25)

Held on the fourth Friday of every February, Skip the Straw Day is made to raise awareness about littering, the overuse of plastic, and environmental protection. It encourages people to stop using plastic straws in their drinks. An important cause to champion, here are some ideas for ways you can do your part in recognizing Skip the Straw Day this year.

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Skip the Straw Day Content Ideas:

  • Educational Video – Skip the Straw Day is still relatively new, having been observed for the first time in 2017, meaning your audience may have never heard of it until they see your post. So why not create an educational video offering a few statistics about the harmful effects of plastic straw use to help your audience know why this day matters? You can use Promo’s huge photo and video library to find relevant images. Search terms like straw, drink, litter, plastic, and environment. 
  • Slideshow Video – Does your business offer products that help people go plastic-free? If so, Skip the Straw Day is a perfect opportunity to create a slideshow video promoting these products.
  • Personal Video – What steps does your business take to minimize your plastic use? Make a video showing off photos that demonstrate your commitment to reducing waste in your place of work. Encourage your followers to respond with pictures of their own efforts.

Extra Days

Haven’t had enough and want even more content marketing ideas to use for February? Here are a few more days you can use to fill out your content calendar this month. They might be small, but they’re undoubtedly mighty.

Pizza Day (Feb 9)  

February 9th is Pizza Day. Yum! If you happen to run a pizza shop, using this holiday as a marketing opportunity is a no-brainer. But even if you’re not, you can still relate to your customers over this universally-beloved food. Pizza memes, anyone?

Make a Friend Day (Feb 11)

Make a Friend Day is celebrated yearly on February 11th, and it’s definitely worth telling your followers about. Whether you use it as an opportunity to get to know your audience a bit better, share some fun facts about your staff, or encourage people to make new friends by going to your business and striking up a conversation with a stranger, there are lots of ways to market on this occasion.

Singles Awareness Day (Feb 15)

Okay, not everybody gets as excited about Valentine’s Day as we do. Some people don’t love to be reminded of being single. But then some want to celebrate their singleness. That’s how we got Singles Awareness Day, the day after Valentine’s. Because you (and your customers) deserve something to celebrate even if you haven’t been hit by Cupid’s arrow anytime recently.

Keep It Going Year-Round

As you can see, February is full of opportunities to engage with your audience and market your business. If you want to go beyond just the ideas in this article and find more options for this month, or the entire year, don’t forget to check out Promo’s social media content calendar. We’ve got you covered for content ideas and video templates for every single day of the year. So you’ll never run out of things to post about. 


Find More Great Content Ideas With Promo's Social Media Calendar

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About the author

Daisy Rogozinsky

Daisy Rogozinsky loves to use the written word to educate, entertain, and tell stories. If she's not writing content, she's writing poetry, music, and screenplays.

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