Video Production Cost Estimator

Wondering how much it costs to create a video? Get answers here.


As a business owner, you know that marketing videos are the way to go today. Everyone is talking about videos and their efficiency and you definitely don’t want to be left behind.

There’s only one problem. You don’t have a clue how to make a promotional video. You’re nervous about the costs, how much work it will be and if the results will be worth it. You’re probably asking yourself lots of questions such as if you should use a video production company or try and create the video in-house, feature yourself in the video or hire an actor, the list goes on.

Our video production cost estimator will help you get an idea of the average cost of video production. Answer these few questions to get you going in the right direction. No matter what, don’t give up on your dream of creating a mind-blowing video!

How much does video production cost?

The average cost of video production today costs between $500 and $3,000 depending on length and quality.

We can start by breaking down the cost of video production per minute. Assuming that the shortest video is one minute, this video can cost as little as $500. Each additional minute will add on another few hundred dollars, minimum.

Using our video production cost estimator, you’ll be able to get a feel for the typical costs as well as the factors that go into creating an awesome video for your small business.

Video Production Cost Breakdown

There are tons of decisions to make when creating videos for your small business. You’ll have to decide what type of video you’re making (for example, corporate video, explainer video, promotional video or other), length, location, music, graphics and text and more!

You’ve probably already guessed that all of these factors have an impact on the price of your video. You want the best bang for your buck, but your funds are limited, we get it. Let’s take a look at some of the major factors that affect the cost of your video:

  • Time – The length of your video is a major factor in the cost. This has to do with the number of hours/days required to shoot your footage as well as post-production time (we’ll discuss this in a bit). Some production companies will also charge “day rates” for each day of shooting. Day rates tend to be high and can include equipment, pre-production and more.
  • Travel Expenses – Depending on who you choose to film your video, there may be significant travel expenses included. This can include hotel rooms, meals, vehicles and more.
  • Location – In addition to travel costs, some locations may cost a fee. Try to find cool and appropriate locations that you can shoot in for free or for a minimal cost.
  • Equipment – Most video crews will charge equipment fees. Even if they own their own advanced equipment, these fees can cover insurance and other costs related to upkeeping the equipment. Smaller crews may need to rent appropriate equipment depending on the shooting requirements. 
  • On-Camera Talent – Are you planning on acting in your video? Do you need to hire a professional?
  • Post-Production – Most of the hard work in creating a video happens after you finish shooting. This includes editing the video, adding text and graphics, voice-overs, music, and so much more. Each company will provide a certain number of edits so make sure to check that before getting started.

We recommend getting started with an online video maker that is both easy to use and cost-efficient. lets even the most novice online video maker, create and edit stunning clips and professional video templates. It takes only minutes to add your text and logo, choose from high quality fully licensed music clips, and publish to your preferred social platform.

Suggested Reading:

How much does it cost to make a promo video?

How to make a promo video for an event

The Best Promotional Video Examples for 2020