We all love Valentine’s Day, but as marketers, it might seem like a niche holiday that only serves limited industries. Sure, if you sell flowers or chocolates, you’ve got it made. But what happens if you’re a small business owner that belongs to one of the other million industries? Well, we’re here to tell you that Valentine’s Day is still a marketing opportunity that is totally worth your while.
With so many opportunities to capitalize on the Valentine’s Day lovefest, we’ve gathered the top 10 you can execute right away.
A holiday celebrating couples is the perfect opportunity for a two-for-one promotion. Whether you sell products or offer services, virtually any brand can capitalize on an annual dating holiday. Romantic dining specials, buy one-get one deals, discounted adventures, and other ideas all naturally lead to couple-driven promotions.
You can use Valentine’s Day promotions without selling Valentine’s Day products. According to Business 2 Community, Valentine’s Day promotions return a 28% conversion rate for retail customers, as well as 12% for travel clients.
You can also offer other promotional deals, such as free gift wrapping, a small seasonal token, or free shipping. It doesn’t take much to enhance the holiday season, and customers are always eager to find a deal. Especially on a day when let’s be honest, most of us are prone to overspending.
Social media polls
Now, you can easily run polls on social media to engage your audience, which can go a long way towards promoting a holiday deal. This type of interactive post allows your followers to really get involved and invested in your brand. Even if you don’t know what to offer, try a preliminary poll for some inspiration.
Your Valentines-themed polls can include “What’s the Best Valentine’s Day Gift?” or “What are You Getting YOUR Sweetie for Valentine’s Day?”. These can easily be done on Facebook Polls or in a cute video on Instagram Story. Besides being a fun way to encourage your audience’s participation, it gives you insight into their perspective.
Seasonal video ads
If you are running a Valentine’s Day sale, you need to get the word out. As of 2019, promotional videos are the best way to market any season deal.
Whether you have an exclusive weekend sale or a limited number of jewelry specials, you can effectively target your core audience with pointed social media video advertising. Time is of the essence so start teasing your deals now and ramp it up the closer we to the big day!
Valentine’s Day texts
Just like the candy grams, short and sweet holiday text messages get directly to the point. Not only do consumers respond to texts far faster than emails, but according to Rebrandly, short branded links in texts have a 39% higher click-through rate than traditional links. By targeting the right audience, you could easily boost your holiday sales traffic.
Using in-house holiday-themed branding is an ideal way to market to local traffic. Creating shirts, hats, keychains, or other everyday items with a Valentine’s Day motif can encourage impulse purchases. It might be cliche but you know you love it.
By simply changing your colors for the few weeks leading up to Valentine’s Day and adding some heart-shaped swag to your collection, you can tap into that consumer holiday urgency and increase purchasing.
Valentine’s Doorbuster gift
“Doorbuster” promotions don’t need to be extravagant to get results. Rewarding your initial customers for the day with a rose, an in-store coupon, a bar of small chocolate, or other item is likely enough to attract early-rising consumers.
Handing out promotional items also creates an inclusive atmosphere, helping a broader group of people avoid feeling excluded. Even if your store is entirely online, you can still create temporary discounts or gifts.
Don’t neglect the single folks!
Wait, what? This one may seem a little crazy and even counter-intuitive, but don’t forget that single consumers account for roughly half of all Valentine’s Day sales. And good for them (*cough* us).
There’s untapped potential here! By marketing towards the single crowd, you’re targeting a vastly, vastly, vaaaaastly underappreciated and under-marketed portion of the Valentine’s Day consumer base.
Even if you are a business which regards couples as your bread and butter, there’s no reason to neglect the unattached crowd. For example, a spa may be inundated with couples massages and packages on Valentine’s Day. But there’s no reason you can’t host a singles event even the day after on Singles Awareness Day!
Engaging an audience with tutorials remains a practical way to grow your fans online. Gift giving holidays such as Valentine’s makes for the perfect occasion to create unique content, even in the form of more traditional tutorial videos.
Show off your present-wrapping skills, display how to use a gift bag properly, or how to really take things to the next level this V-Day. And it’s not as hard as you think – You can easily make your own how-to videos with Promo.
Engage pet owners
Before you call us crazy, listen to this – Valentine’s Day sales statistics show us that in 2016, the average pet owner spent about $26.24 on their pets celebrating the day of love. No joke. Although that falls short of the $96.63 of typical purchases for human romantic partners, it’s still a fairly significant share of the total $19.6 billion Valentine’s Day pie.
If you’re a pet-centric business, you’ve got this. If not, you can still take advantage of puppy love – for example, you can offer Valentines-themed dog-friendly treats with any purchase or hold a social media contest encouraging owners to share how much they love their pets.
Decorate your socials
Numerous social media platforms make it simple to update your headings, profile photos, cover images and other visual items with holiday-themed filters. This is the equivalent to decorating your store pink balloons and encouraging your shoppers to get into the holiday spirit. Even if you manage your social pages alone, it’s a simple way to show that you remain active online.
You can even use Promo to make a free holiday cover video for your Facebook page to really spice up your socials. As opposed to a cover image, cover videos intrigues your users to stick around and conveys a story in just a few seconds. You can also use Promo’s Image Resizer to make sure that your photos fit each platform with the required dimensions.
Still need a nudge?
If you’re getting pumped up for your next Valentine’s Day promotion but don’t know where to start, relax! We’ve got you covered here at Promo with a host awesome video templates to get those creative juices flowing.
Whatever you’re planning for Valentine’s Day this year, make sure your video marketing is on point to capture the hearts and minds of your adoring fans.