Every year, brands worldwide set themselves apart from the competition by creating touching Valentine’s Day video campaigns. Some brands focus on the “romantic” aspect of February 14th, while others focus on togetherness in all its shapes forms. But what they all have in common is that they’re heartwarming, and most importantly, they raise brand awareness.
With video content quickly outranking photos on social media, this Valentine’s Day, you have the power to create Valentine’s Day videos and ads that move your viewers and will make them feel more connected to your brand than ever. This is exactly what the following five brands did. We’re going to take a look at some of the best Valentine’s Day videos over the years and why they were so effective.
While the romantic narrative is usually what comes to mind for Valentine’s Day, Kmart managed to move viewers with an unexpected twist. As this teen prepares for his Valentine’s Day dinner, sets out presents, and cooks, we expect to see his date, a girl his age. But then, Kmart surprises us with its incredible ending.
This emotive ad highlights the beautiful part of the holiday and provides inspiration for a whole new world of marketing possibilities. While we are conditioned to think of Valentine’s Day as a romantic holiday, this ad shows both businesses and consumers other opportunities to celebrate.
When creating your ads, consider highlighting products and services that can be gifted to anyone this Valentine’s Day, opening up more marketing possibilities for your brand.
Another unexpected ending, DQ aims to introduce a new storyline when giving Valentine’s Day gifts. Breaking the mold of unimaginative Valentine’s Day gifts, DQ introduces a cake made for two, and of course, a spoon for Valentine’s Day.
Always keep an open mind when it comes to Valentine’s Day marketing. Even if your product or service is not “romantic” or seems irrelevant to this holiday, by finding the right angle like DQ did, you can promote your business like a pro and become the brand your customers lean on when it comes to finding gifts.
McDonald’s focused on a campaign that did not highlight romantic relationships. Instead, staff members were asked to randomly select consumers to exchange a “random act of Lovin” for their meals rather than paying for it. McDonald’s launched the hashtag #paywithlovin, which created huge impressions online as customers shared and uploaded their experience to social media.
This is a great example of thinking outside of the box regarding Valentine’s promotions. There was nothing inherently “couple-oriented” about the promotion. McDonald’s played up the “love” theme without excluding those who don’t necessarily have a romantic Valentine.
Mrs. Fields took a humorous spin to its Valentine’s Day video promoting their famous cookies. In it, a woman is being called upstairs by her Valentine but instead indulges in a moment of alone time, enjoying her cookie. She says to herself that she’s been “waiting all day” for this cookie. And we can’t blame her!
This ad captures the “treat yourself” side of Valentine’s Day. While some look forward to their fancy dates on Valentine’s Day, others look forward to the smaller joys the day brings. Keep this in mind when creating your ads this year. How can your products bring joy to viewers this Valentine’s Day, even if they are as simple as a cookie?
Google created a heartwarming ad about an American finding love in Paris. We’re brought into a person’s journey to love, and while the commercial is straightforward and simple, its message is strong. Google is there for your every need.
Your business has the power to be a part of someone’s journey, even when you may not know it.
This Valentine’s Day, showcase your products and services as something that can help your clients in the long run. While you may not think of your product as a Valentine’s Day-related gift, perhaps it has the power to help customers in ways you didn’t know were possible.
How’s that for a bit of inspiration? We can learn a lot from these marketing geniuses for our own Valentine’s Day ads. Valentine’s Day is all about love, and these big brands found awesome, alternative ways to celebrate it. This Valentine’s Day, create and share marketing videos on social media and in your email communications emails to show your business a little love.
If you’re still short on inspiration, browse through Promo’s Valentine’s Day templates to see which one works for you!