With spending predicted to reach $22 billion this year in the United States alone, Valentine’s Day is one of the biggest marketing holidays for small and big businesses from any industry. It’s also an opportunity to connect with your customers and followers with original content and relevant promotions. They’ll be expecting it!
That being said, when it comes to marketing your products or services around the holiday, you may feel pressed for time and resources. Enter video marketing. Not only is video content engaging, but 88% of consumers say that they’ve been persuaded to buy a product or service after watching a brand’s video.
While the idea of Valentine’s Day video marketing may seem a little overwhelming, with a push in the right direction, you’ll be creating and sharing videos faster than Cupid shoots his arrow.
In this guide, you’ll find ten inspirational video ideas that will have your customers and clients falling head over heels to do business with you this Valentine’s Day.
No matter who your customers love on Valentine’s Day, we’re positive they love discounts.
With nearly 162 million people buying Valentine’s Day gifts in 2021, you know consumers are looking to shop till they drop this holiday. In fact, 92% of shoppers said they’re also willing to spend more on a gift with the right motivation. For those willing to spend more on the holiday, the most popular reason was a really good sale or promotion.
This Valentine’s Day, create sales videos to share on your social media channels, email communications, and more. Once again, we’re here to remind you that even if your business does not sell Valentine’s Day-related products or services, there’s no reason why you can’t cash in on all the lovely holiday has to offer. People are looking to purchase, and if you’re offering a discount, they’ll likely buy from you!
Using Promo’s ready-made sale templates, all you need to do is select one, customize it, and invite shoppers to visit your shop online or in-person to feel the love and buy themselves or their loved ones a Valentine’s Day gift for a discounted price!
We took the sale template above and customized it to fit a pizzeria, a (gardening) nursery, a pet shop, and a fishing store. We used the same exact ready-made template and simply edited the second frame to work for each of these businesses.
Valentine’s Day is a holiday that’s originally about couples, so play on this idea with a “two-for-one” deal. If your business can offer a “buy one, get one free” or “two for the price of one” offer, create a sales video that offers this. Your deal doesn’t need to be aimed exclusively at couples; offer a Galentine’s deal, or highlight the Bromances in your audience.
What’s wonderful about “two-for-one” deals is that even if you don’t offer physical products, you can find a way to offer special discounts on your services. For example, if you offer Pilates classes, you can create a “two memberships for the price of one” deal, aimed at couples, friends, and even coworkers. If you’re a restaurant, you can offer two glasses of wine for the price of one. Find your company’s unique selling point, and create a video that highlights it, ensuring your customers will want whatever you’re promoting this Valentine’s Day.
Promo Tip: Use Promo’s Valentine’s Day text styles to add a little love to your videos. The lighthearted text style will be sure to put a smile on your customers’ faces.
Like many other gift-giving holidays, one of the biggest problems for consumers, when Valentine’s comes around, is finding the right gift to give. As the average consumer spends around $165 on Valentine’s Day, creating a video gift guide works twofold. It helps you promote your products to your audience while assisting them in deciding what to buy.
Though the origins Valentine’s Day is romantic, the holiday has transformed into a celebration of all loved ones, including friends, children, pets, and coworkers. So remember that your gift guide doesn’t have to be geared only at couples and that when creating it; anything that could make a good gift can and should be included.
Let’s say you’re in the food and beverage industry; you can create a gift guide highlighting the best wines to pair with a romantic dinner. If your company is wellness-related (yoga, spa, health food store, etc.), you have an excellent opportunity to create a gift guide that isn’t focused on romantic gifts. Add gifts like candles and essential oils, products anyone would be happy to receive this year – regardless of whether or not they are coupled up.
If your business doesn’t offer physical products, don’t worry, you can still tie your services into a helpful Valentine’s Day guide. For example, if you’re a real estate agency, think of sharing a guide featuring local community vendors. You can highlight local restaurants, small boutiques and shops, and delivery services in the area that can add convenience.
Whether you’re sharing the “Top 5 Romantic Getaways” or creating a list of “5 All-Time Romantic Movies to Watch Tonight,” there’s always a listicle to be made! As simple as it sounds, a listicle is any piece of digital content that is formatted as a list. Listicle videos are an amazing way to create short and informative videos while driving engagement. Your Valentine’s Day listicle videos can be educational, inspirational, or even humorous.
This Valentine’s Day, give your audience something they’ll value, like a fun video about the industry you’re in. For example, if you’re a car dealership, create a listicle of the most romantic spots to drive with your significant other this Valentine’s Day. If you’re a pet shop, why not add a little insight to your listicle and create a video highlighting “5 Ways to Show Your Pets Extra Love Today.” Rather than focusing just on sales, you’ll be providing value for your audience and establishing credibility with potential consumers.
Give your audience valuable information about your field this Valentine’s Day, enlightening them and sparking conversation. You never know this information will come to your advantage in the future. Remember that “Romantic Getaway” listicle we gave as an example earlier? Who’s to say a travel agency’s clients won’t book one of those locations as a Valentine’s Day gift this year? Or keep it in mind for their next anniversary!
Social media contests are a great way to entertain your audience and build loyalty. They’re also a great way to reach potential customers; in fact, an average of over 34% of new customers are acquired through Facebook contests.
To create a good social media contest, you’ll need first to understand what you’d like to accomplish with your contest.
Are you looking to engage viewers, gather user-generated content, or grow your reach? Depending on your answer, you’ll need to think of a relevant contest.
For example, if you’re looking to engage, post a Valentine’s Day-related question and invite your participants to answer. You can have other followers pick your winner through the number of likes or pick a random winner.
Looking to gather user-generated content? Invite your audiences to post pictures of themselves interacting with your product or service (which they love, of course!) This is an excellent way to boost engagement get audiences excited about your brand.
If your contest is focused on growing your reach, request entrants to follow your page or profile to enter. Another way to expand your reach with contests is by creating a contest video asking your viewers to share or tag a friend as a form of entry to spread the word. Try and not alienate the single folks in your audience; aim to create a contest fit for them to participate in.
Whatever your contest may be, it’s essential to create a sense of urgency by instituting a deadline, in this case, February 14th – or a little after, depending on the contest. Remember, when it comes to contest videos, your CTA matters, so think creatively and carefully about what you’d like to accomplish with your Valentine’s Day contest.
When it comes to Valentine’s Day, we often get the notion that the content we’re sharing should be sales-oriented, but there are many ways to celebrate the holiday. If you’re interested in sharing some non-sales-related content this Valentine’s Day, Editorial footage, also known as popular content, is the perfect way to engage your followers on social media.
Editorial media is footage that features celebrities, real-time events, fashion events, sports, and more. It’s different from commercial footage, both in nature and in use. Its licensing restricts it to non-commercial use, which is why it’s perfect for driving engagement this Valentine’s Day without pushing hard sales.
So, what popular content can you share this February? From whirlwind romances to tumultuous relationships, couples come and go so fast it’s impossible to keep track of who’s dating who in Hollywood. But every so often, there’s a couple that beats the odds, and it’s incredibly inspirational. This Valentine’s Day, share the love with a video highlighting your favorite Hollywood couples, Hollywood couples that inspire, the hottest couples of 2022, and more.
More than ever, customers want to feel valued. This February 14th, send out personalized Valentine’s Day cards to your customers via email. You can include a special offer or discount to complement your message or just wish your customers a day filled with love.
While the thought of creating several personalized videos may seem overwhelming, with Promo, you have the power to easily create a “master template,” duplicate it and customize it to fit every one of your customers’ names.
Promo tip: For a special touch, you can quickly turn your Valentine’s Day videos into GIFs and add them to your email communications this month.
This Valentine’s Day, why not spread some love by sharing knowledge? While short-form videos come in all shapes and sizes, many viewers seek tutorials and how-to videos.
By creating a video tutorial this Valentine’s Day, you’ll be adding value to your viewers’ experience of your brand. No matter your business type, there are tutorials and how-to’s you can make.
For example, if you’re in the wellness industry, you can create a Valentine’s Day meditation tutorial – encouraging people to show themselves love. If you own a bar, you can create a how-to video giving a Valentine’s Day cocktail recipe and walking your viewers through the steps.
Whatever your niche may be, there’s a Valentine’s Day tutorial waiting to be made. Find your unique angle and encourage your viewers to take part in what you already know!
As you display love to your customers this Valentine’s Day with products, services, and sales, why not ask your customers to show your business a little love as well? Create a video asking customers to share a review, sharing it on your social media platforms, email communications, and any other form of contact you have with your customers.
Invite past customers and clients to head online and review your products or services. You can add an incentive by exchanging a review for a complimentary Valentine’s Day gift or a shot to win a bigger prize.
Not only will these reviews help expand your positive exposure, but they’ll also remind those who have had a positive experience with your business the reason they chose you in the first place!
As a business owner, you know it’s essential to stay in your customer’s minds and stand out among the competition. What better way to show your customers that you care than on Valentine’s Day?
Create a simple video thanking your customers, letting them know that they are the heart of your business this Valentine’s Day (and every day). Wish your audiences a Happy Valentine’s Day; you never know who may need it.
Valentine’s Day is a marketing holiday you shouldn’t miss. And with Promo’s ready-to-go solutions you don’t have to. Whether you choose to run a sale, share a love note to your followers or entertain – you can have your branded content ready in minutes.
Happy Valentine’s Day!
Daniella Julius is a Content Manager at Promo. She is passionate about turning words into accessible content for anyone and everyone to enjoy. When she isn’t reading or writing, she’s probably cooking or soaking up the sun with a delicious cup of coffee!
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