Every Mother’s Day, customers look for ways to surprise their moms, wives, grandmothers, and other special women in their lives. Some prefer to celebrate with a gift, others with a special lunch or dinner at a restaurant and others with even more unique ideas.
Whatever the case, that’s the mindset that has led to Mother’s Day becoming one of the biggest spending holidays in the United States and beyond, making it a perfect opportunity to market your business.
So, no matter how big or small your brand or what industry you represent, Mother’s Day is a chance for you to connect with your customers and bring more business in.
We weren’t kidding when we said that Mother’s Day is a huge marketing opportunity. In fact, according to a survey by the National Retail Foundation, Americans planned to spend $28.1 billion on Mother’s Day in 2021, with the expected spending per person estimated to be just over $220. People really do pull out the big bucks in honor of their moms and mother figures in their lives.
And you don’t have to be a major retailer to profit from this massive holiday spending. 23% of consumers purchased their Mother’s Day gifts last year from small businesses. This is a great sign for business owners that, if you seize the opportunity to market your brand for Mother’s Day this year, you could potentially see huge sales, and connect with your audience.
So what’s the best way to get consumers to see you as a good option for their Mother’s Day gifts this year? Well, video marketing is one very convincing choice, with 88% of people reporting that they’ve been convinced to buy a product or service from watching a brand’s video. If that isn’t convincing enough to create videos for your brand, we don’t know what is!
This guide is here to serve as inspiration for ten video ideas (plus ready-made templates) in honor of Mother’s Day that you can brand and share in minutes. Let’s dive in.
We know that it can be difficult to come up with creative video ideas all the time. But that shouldn’t stop you from benefiting from the power of video marketing to make sales this Mother’s Day. That’s why we’ve put together these ten ideas you can use to get you started. See something you like? Customize any of the templates below and share in minutes!
We don’t know about you, but we’ve spent a lot of time scratching our heads trying to figure out what gift we can get our moms for Mother’s Day. And your audience probably has, too. Why not make it easier on them by creating a video showing them ideas for gifts the moms in their lives would love in a video gift guide? It’s a great opportunity to feature your products and their exciting qualities.
Not sure which of your products to recommend to your viewers as a Mother’s Day gift? Even if your company doesn’t offer mainstream gifts like flowers and jewelry, you can market your products as out-of-the-box gift ideas that moms won’t expect but will love and appreciate. If your business offers services rather than products, you can still create a gift guide – just use each slide to feature a different service you offer.
Promo tip: Promo’s slideshow maker makes it quick and easy to put this type of video together and show off your business’s offerings in a video gift guide format.
This Mother’s Day, you may feel the need to put sensitivity ahead of sales and acknowledge customers who may be dealing with grief, estrangement, fertility issues, or other personal reasons that have them opting out of the celebration. Rather than leaving them out entirely, you can create a sensitive video recognizing people in your audience who are not going to be participating in the holiday this year.
You can create a short, heartfelt video expressing your hope that everybody – including those who aren’t celebrating Mother’s Day – has a beautiful day this May 8th.
Is there any better way to entice customers into making a purchase than offering them a discount? Create a video announcing a special promotion in honor of Mother’s Day. In-store, online, or both, you can offer discounts for any type of mom including mothers, grandmothers, stepmothers – you can even extend it to pet mothers.
We recommend making the video short and sweet, so people can quickly understand the message and then get right to shopping.
Don’t forget to add a strong call-to-action (CTA) at the end of the video. Reminding viewers when the sale ends creates a sense of urgency.
Promo tip: To create a Mother’s Day sale video, and save time, use one (or many) of Promo’s easily customizable Mother’s Day templates. No matter your industry, our templates can be easily customized to fit your business type.
One of the biggest advantages of video as a format is its ability to create personal connections. Through footage of real people and emotionally evocative music, you can use videos to truly connect with your audience. And building emotional, personal connections is a great way to improve brand loyalty: 70% of emotionally engaged consumers spend up to two times more on brands they are loyal to.
That’s why one of the videos we most recommend trying out this Mother’s Day is a personal “Letter to Mom” video. Whether it’s addressed by you as a business owner or any of your employees, a video Mother’s Day greeting to Mom will be sure to pull on your audience’s heartstrings and make them feel more closely connected to you.
If you need a little nudge in the right direction, check out this easily customizable template. All you need to do is figure out what you’d like to say to your mom on her special day, and edit the text to fit!
Promo tip: Promo allows you to make your videos even more personal by uploading your own materials. Whether it be pictures and videos of you and your mom, or a special song you’d like to highlight, your assets will be saved on the product so you can use them anytime you like!
Why not add a little humor to your videos? Another fun video option to make if you want to get a bit lighthearted this Mother’s Day is a video listing the things that moms really want on Mother’s Day. This will probably be the easiest (and most satisfying) to make if you’re a mom yourself. It might include things like peace and quiet, some time to themselves, a house that cleans itself, etc.
Of course, don’t forget to slip in a reference to your business. No matter what you’re offering, find a way to make it lighthearted and humoristic, making the moms in your audience feel like your brand knows exactly what they need!
Promo Tip: While you may know exactly what moms want this Mother’s Day, it may be hard to find the visuals to pair with your vision. When searching our footage library powered by Getty Images, we encourage you to look for distinct search terms. Don’t be scared to get specific, you’ll be sure to find the right footage for your video.
A great way to engage with your audience – plus get material for your socials – is to put out a call for user-generated content. It’s also a great way to reach larger audiences: brands acquire an average of 34% more fans when running a contest campaign.
One way you can do this for Mother’s Day is to host a celebratory photo and video contest honoring moms. Create a video kicking off the contest in which you announce the contest, its rules, and when you’ll be running it. Ask your audience to send in their favorite photos and videos of their moms or of themselves with their moms. Then, you can like, comment on, and repost your favorites to interact with your audience and build relationships.
At the end of the contest, you can choose and post your winner. It’s up to you whether or not to offer a prize or only some recognition, but you’ll definitely entice more people to participate in your contest if you can offer something – even as small as a gift valued at $10 from your brand – to the contest’s winner.
Promo tip: Create a call to action (CTA) that invites your audience to participate in your contest. With Promo’s video maker, it’s you can easily customize your outro creating a branded video that drives results. Don’t forget that a good CTA and instilling a sense of urgency can be the difference between a successful contest with lots of entries and one with poor participation.
While many may be on the hunt for gifts for their mothers, why not show appreciation to the moms in your audience by inviting them to buy themselves their own gifts this mother’s day. They know what they want best, and if they’re following you, chances are, they’ll want in on whatever Mother’s Day deal you’re offering, especially if it’s a chance to spoil themselves! No matter product or service you offer, ensure your mommy customers know you have them in mind – they’ll appreciate it!
Promo tip: For bite-sized content, turn any Promo video into a GIF. With Promo’s GIF editor, you and your team can create and share GIFs in minutes. Share them in marketing emails, social media channels, group chats, and more.
Of course, it’s not only the mothers who work directly with you who deserve some recognition this Mother’s Day. This holiday is a great opportunity to honor all of the mothers in your audience. Try emailing your audience a personalized greeting card with a sweet message for the moms out there. It doesn’t have to be too complicated or fancy; the important thing is to include a heartfelt message that shows how much you really appreciate them.
Promo tip: Promo’s video maker makes it easy to personalize your videos by adding your business’s branding as well as any other personalized information like customers’ names. Create your video template, and quickly customize and personalize it by adding your customer’ names. By personalizing your Mother’s Day greeting card video, you’ll be making them feel all the more special this Mother’s Day.
How well do you know your mom, really? Help your audience find out their own answer to this question by sharing a fun, engaging mom quiz in honor of Mother’s Day. Create a video listing various questions about viewers’ moms relevant to your business. Viewers can take the quiz to see how much they actually know about their mothers.
Encourage your audience to answer the questions to the best of their ability and then go have a conversation with their moms to see what they got right and discover the answers to any questions they didn’t already know. It’s a great opportunity for your audience to connect with their mothers and have a little holiday fun.
For maximum engagement and brand awareness, create questions related to your business and industry. For example, if you sell cars, you can ask what the reader’s mom’s first car was. Has she ever been on a road trip? If you’re a travel agent, you ask questions about your mom’s dream vacation. Remember, this is a light-hearted quiz, so have fun with it, and invite your audience to share it with their moms!
If there’s anything that reminds us that celebrities are just like us, it’s motherhood. Thanks to honest famous moms like Amy Schumer, Kristen Bell, and Ashley Graham, we’ve had the chance to see that pregnancy and motherhood a similarly beautiful yet challenging experiences for everybody, even the rich and famous.
You can engage with your audience by creating a video highlighting celebrity moms. There are so many different ways that you can do this. From making a listicle video of famous mother-child duos to listing your favorite motherhood quotes from celebs to congratulating the celebrities who have become first-time moms this year, there are plenty of options for engaging editorial content.
Promo tip: Looking for high-quality footage of your favorite celebrities to use in your videos? Try out Promo’s editorial footage library with videos of recognizable people from events, red carpets, and more.
Whether you want to take this Mother’s Day as an opportunity to make your followers laugh, offer your customers a discount, share something personal, or all of the above, this holiday is a perfect opportunity to connect with your audience while marketing your business – and Promo’s video maker makes it as easy for you as possible.
Happy Mother’s Day!
Daisy Rogozinsky loves to use the written word to educate, entertain, and tell stories. If she's not writing content, she's writing poetry, music, and screenplays.
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