Got some experience making home movies for your family and friends? Ever think about using those same skills in your DIY small business video marketing efforts? Whether you are a semi-pro looking to grow your talent or you’re a small business ready to get serious about video marketing, there are tons of platforms and tools to help you create videos that convert.
But, choosing the right tool to create your videos is your first and most important step. In this article, we’ll show you what to look for in a video creation tool that will suit all of your needs.
Don’t Use A Video Tool Without These Key Features
Not every video creation tool is designed equally. For example, you want to consider what kinds of videos you’ll be making and how much time you’ll be able to spend in that creation process, among other things. Make sure to set your goals in advance of choosing the video platform you’ll be using in order to be most successful.
No matter what tool you choose, professional editing capabilities are essential to small business video marketing. The platform you use should offer ‘drag & drop’ editing capabilities and text editing effects and a logo uploader. You should be able to upload your own content, be it video or images, but you should also be able to choose video footage from the platform’s library. Matching music clips is also crucial in order to create a professional video for your small business.
While you don’t need something as advanced as Premiere or Final Cut, you do need a tool that will give you professional level editing capabilities to make your video stand out from the crowd.
You’re a small business, not a huge corporation. You don’t have the time or budget to hire a full or, even, part-time staff to create your videos. Fair enough. That’s why you’re ready to hustle and do your own small business video marketing. Free video editors are decent as a starting off point for those of you looking to get your toes wet and practice some basic video editing skills.
What you really want, though, is a professional video service that offers you the most value for money. You want to invest into a tool that will give you things like access to premium quality content, flexible licensing options, plans that include more than one video download (after all, winning with video takes commitment to more than just one video) along with the advanced editing capabilities.
Also, remember to keep in mind that, because small business video marketing is generally done on a budget, you should do your research and make note of those platforms that come with hidden costs or are constantly trying to “up-sell you.”
It’s no secret that small business video marketing strategies are the same as online and digital marketing strategies–meaning your videos need to be seen everywhere on the web. As a small business, you need to publish your videos across several channels including YouTube, Instagram, Facebook, Twitter, SnapChat, on your website, and anywhere else you can carve out some digital real estate. The video creation tool you choose should be able to produce and publish videos that are high-quality (meaning at least 1080p quality) and in a variety of different sizes and dimensions, especially Square and Vertical that are the most recommended formats for mobile devices and social media platforms. Anything less would make your small business video marketing efforts look amateur.
Don’t fall for bait and switch. Some platforms give you great visual content to to use in the video creation process that will support your small business video marketing strategy. But that’s where it ends. Those of you who want to download your videos, publish them, or remove any annoying watermarks can be hit with an avalanche of fees. Make sure your choice lets you own all of the videos you make outright. This means that the final videos come with licensing that gives you the right to own and publish both the videos and music as yours forever.
While you may think this option isn’t necessary for your specific small business video marketing goals, it will make creating lots of high-quality videos much more easy and enjoyable. It will also improve the overall quality of your videos. Think about it, you won’t always have the necessary resources to record your own great footage for beautiful videos. So make sure to take a look when browsing between platforms to see if the footage you want to use is included in the tool.
Small Business Video Marketing Really Is Easier Than You Think
Now that we’ve given you the all the right features to look for when choosing a video creation tool for all your DIY small business video marketing efforts, all that’s left to do is simply get started.
With Promo.com, you get all of the above features you need to make great videos in as little as five minutes. Our platform gives you both ready-made video templates (editor, music, and and a library of over 3.5 million video clips (and growing), so you can create videos that work for any objective and for any industry. You also get a lifetime license for sharing all over the web, flexible pricing plans, 24/7 customer support, and much more. So stop searching and start creating videos now. Your bottom line will thank you.