The complete list of social media video sizes for 2019

September 2, 2019 · 10 min read

Anyone who’s dabbling in video marketing knows that it’s essential to stay up to date on the ever-changing social media video sizes across all platforms. But, we also know that it can be a time-consuming endeavor digging through each the technical specifications of every social network. 

To ease that pain, we’ve covered all web video sizes for each platform—just browse through the table of contents below and find the video dimensions, aspect ratios, and file sizes, you need.  

Before we get to the details, however, we felt it was important to include a quick word about the video ads landscape in general. Recently it was published that 85% of businesses regard video as an important part of their marketing strategy. If you already have your strategy in place, feel free to skip down to the social media video specs; we won’t be offended (that’s what the clickable table of contents is for). But if you’re looking for some video marketing strategy to go with your specs, we highly suggest checking out Video Marketing 101, our massive, A-Z guide to running successful video campaigns. 

Pro tip: If you also need help with your image rations, you’ll find everything you need in this article along with our Free Image Resizer.

Alright, let’s get right into the video specs! 

Video sizes for social media

When uploading videos to social media networks, it’s extremely important to upload your videos natively. This means that you’ll want to upload individual files to each platform, as opposed to uploading a YouTube or Vimeo link. There are a few reasons for this: 

Advertising: If you want to advertise your videos on that platform, you need native videos. It doesn’t make business sense to drive Facebook ads traffic to a YouTube page, where you lose tracking capabilities. 

Suggested videos: When consuming video on a social media platform, users are presented with an option to watch related videos when the current video ends. This can be a powerful way for people to discover your content that’s similar to something else they were watching. 

Sizing and fit: LinkedIn and Twitter use landscape video, while Facebook and Instagram offer square and vertical formats. If you try and re-use a video on multiple social networks, the end result could cut off important parts of your video. 

That said, let’s jump into the current video size requirements of the top five social media platforms. 

Facebook

Facebook Video Sizes

The most popular social media channel is overflowing with amazing content and new tools for marketers every single day. Worldwide, there are over 2.13 billion monthly active users and growing and, with the ability to target your content to the exact niche that would be interested in your business. With Facebook advertising, you can find everyone (and anyone) you’re searching for. 

Here’s how to format your videos for Facebook. 

Organic video posts

Here are the dimensions for organic posts. Keep in mind that they have notable differences when compared to paid Facebook video posts. 

  • Dimensions: Horizontal and vertical.
  • Format: MP4  recommended.
  • Video dimensions: 1280 x 720 pixels for landscape and portrait.
  • Minimum width: 600 pixels.
  • Landscape aspect ratio: 16:9.
  • Portrait aspect ratio: 9:16 (if it includes a link, it’s 16:9).
  • Resolution: 1080 or under.
  • File size: 4GB max.
  • Length: 120 minutes max.
  • Frame rate: 30fps max.

Facebook Stories

Similar to Instagram, Facebook has opened a Story format, where you can also upload vertical video content designed for mobile users. 

Note: Just like Stories on Instagram, this content disappears after 24 hours, so plan accordingly. 

  • Dimensions: 500 x 5000 min.
  • Aspect ratios: 1.91 to 9:16 (It will have colored filler bars above and below videos under 9:16. The text field is placed below for videos smaller than this aspect ratio).
  • File size: 4GB max.
  • Length: 15 seconds max.
  • formats: MP4 recommended.

Video ads

Facebook video ads can appear in the Newsfeed (desktop and mobile), in-stream videos, suggested videos, and Stories. 

  • Dimensions: Horizontal, vertical, or square (Square recommended, except for Stories).
  • Format: MP4 recommended.
  • Video dimensions: 1280 x 720 for landscape and square.
  • Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Landscape aspect ratio: 16:9.
  • Square aspect ratio: 1:1.
  • File size: 4GB max.
  • Length: 240 minutes.
  • Frame rate: 30fps max.

360 video

Since 2017, Facebook has allowed users to upload 360 video, which allows viewers a unique and interactive experience.  If the video was recorded with a 360 or spherical camera system that adds 360 metadata to the file, the resulting video will allow users to click and drag (desktop) or tilt (mobile) to see all angles of the video, as if they were actually there and looking around. Here are the specs for 360 video on Facebook

  • Dimensions: 4096 x 2048 max.
  • Minimum width: 600 pixels.
  • 360º aspect ratio: 2:1.
  • File size: 1.75GB max.
  • Format: MP4 recommended.
  • Length: 40 minutes max.
  • Frame rate: 60fpsmax.

Recommended reading for Facebook video strategy

If you’re looking to pair pixel-perfect video execution with a solid Facebook marketing strategy, check out some of these related resources: 

Instagram

Instagram Video Sizes

Instagram continues to grow in popularity and is now rivaling it’s very own ‘sister’ brand, Facebook, for the top viewership spot-on social with over 700 million active users each month.  

70% of US businesses use the platform and 80% of users follow a business on the channel, so they’re taking up a pretty big chunk of the proverbial pie. It is essential that you’re posting videos on the #2 audience-grabbing app on the web, and we’re here to help make sure they look great. But don’t post just any old picture; make sure to create videos that are specific to this visual-centric channel by knowing your sizing before the creation process begins.

Organic video posts

  • Dimensions for landscape video: 600 x 315.
  • Dimensions for square video: 600 x 600.
  • Dimensions for vertical video: 600 x 750.
  • Aspect ratio for landscape: 16:9.
  • Aspect ratio for square: 1:1.
  • Aspect ratio for vertical: 4:5.
  • File size: 4GB max.
  • Formats: MP4 recommended.
  • Length: 60 seconds max.
  • Frame rate: 30fps max.

Video ads

Note that these are almost the same as organic posts, but you have double the maximum length. 

    • Dimensions for landscape video: 600 x 315.
    • Dimensions for square video: 600 x 600.
    • Dimensions for vertical video: 600 x 750.
    • Aspect ratio for landscape: 16:9.
    • Aspect ratio for square: 1:1.
    • Aspect ratio for vertical: 4:5.
    • File size: 4GB max.
    • Formats: MP4 recommended.
    • Length: 120 seconds max.
    • Frame rate: 30fps max.

Carousel video ads

This ad format allows you to post multiple Instagram videos that users can scroll sideways through. These are great for showing multiple products or telling an involved story. They’re only available in square dimensions, however. 

  • Dimensions: 600 x 600 min.
  • Dimensions: 1080 x 1080 max.
  • Aspect ratio: 1:1.
  • File size: 4GB max.
  • Format: MP4 recommended.
  • Length: 120 seconds max
  • Frame rate: 30fps max.

Instagram Stories

Stories have exploded in popularity since their introduction in August of 2016 and are now being used by more than 500 million people every day. Stories are much different than content in the feed because they disappear after 24 hours, they’re optimized for vertical video, and the content ‘lives’ in a different area of the user interface. People tend to consumer Stories differently than feed content, and some users show a preference for Stories, virtually eschewing the feed altogether. For these reasons, your brand must take advantage of Instagram Stories. 

  • Dimensions: 1080 x 1920 max.
  • Dimensions: 600 x 1067 min.
  • Aspect ratio: 9:16.
  • File size: 4GB max.
  • Formats: MP4 recommended.
  • Length: 15 seconds max.

IGTV

Due to the popularity of Instagram Stories, the platform wanted to give creators more room for creativity in the mobile-first, vertical video format, so Instagram TV (IGTV) was launched in June of 2018. IGTV is still a mobile-first, vertical video-friendly format, but gives creators up to 15 minutes (larger and verified accounts can get an hour) for their content. 

  • Dimensions: 1080 x 1920 max.
  • Dimensions:: 720p min.
  • Aspect ratio: 9:16.
  • Length: 15 minutes max (1 hour in certain circumstances).
  • File size: 650MB max. (For 1-hour videos, it’s 3.6 GB).
  • File format: MP4.

Recommended reading for Instagram video strategy

Instagram is a different animal than Facebook, and we highly recommend using a strategy that’s tailored to the nuances of each platform. Here are some resources to help you form an effective social media video strategy. 

Twitter Video Sizes

If you live in the land of news, trending topics, and quick banter, Twitter is still a great content platform to choose. While this platform is known for brief text and hashtags, videos are gaining traction like on every other platform. New data shows that videos on Twitter are twice as memorable as ads on any other platform. Especially because it has such a strong mobile viewership, it is essential to adhere to correct Twitter video dimensions that look perfect on your handheld device.

Organic tweets

  • Landscape dimensions: 320 x 180, 640 x 360, or 1280 x 720
  • Portrait dimensions: 240 x 240, 480 x 480, or 640 x 640
  • Dimensions: 32 x 32 min
  • Dimensions: 1280 x 1024 max
  • Aspect ratios: 1:2.39 – 2.39:1
  • File size: 512MB max.
  • Formats: MP4 for desktop and MOV for mobile.
  • Length: 140 seconds max.
  • Frame rate: 40fps max. 

Video ads

The specs for ads are actually the same as for organic tweets, but just in case, here are the Twitter video sizes again:  

  • Landscape dimensions: 320 x 180, 640 x 360, or 1280 x 720
  • Portrait dimensions: 240 x 240, 480 x 480, or 640 x 640
  • Dimensions: 32 x 32 min
  • Dimensions: 1280 x 1024 max
  • Aspect ratios: 1:2.39 – 2.39:1
  • File size: 512MB max.
  • Formats: MP4 for desktop and MOV for mobile.
  • Length: 140 seconds max.
  • Frame rate: 40fps max. 

Recommended reading for Twitter video strategy

Twitter has a smaller, yet fiercely engaged, audience than both Facebook and Instagram. Learn how to use that to your advantage in these related blog posts. 

Linkedin

LinkedIn Video Sizes

What was once more of a job-hunting forum and long text and/or blog based messaging tool, LinkedIn is embracing paid and organic advertising and offers performance potential that easily competes with other social media networks. 

Organic posts

  • Aspect ratio: 1:2.4 – 2.4:1.
  • File size: 5GB max.
  • Formats: ASF, AVI, FLV, MOV, MPEG-1, MPEG-4, MKV, and WebM.
  • Length: 10 minutes max.
  • Frame rate: 60fps max

Video ads

  • Dimensions: 480 x 360, 640 x 360, 640 x 480, 960 x 720, 1280 x 720, 1440 x 1080, or 1920 x 1080
  • File size: 200 MB max
  • Format: MP4
  • Length: 30 minutes max
  • Frame rate: Less than 30fps

Recommended reading for LinkedIn video strategy

One of the biggest differences between LinkedIn and the other social platforms mentioned here is the context—Facebook and Instagram are great for product discovery, but LinkedIn is better suited for B2B purchases and information. With that in mind, feel free to check out some of our free resources on how to best use LinkedIn for your digital marketing campaigns. 

YouTube Video Sizes

From learning how to boil an egg, finding the latest music video, live streaming, to renting movies and watching TV, you can do it all on YouTube. And that goes for both video consumers and creators. If you’re looking for pixel-perfect dimensions for your next video, you’ve come to the right place. 

Organic videos

  • Dimensions: 426 x 240 (min.), 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160 (max).
  • Aspect ratio: 16:9 (pillarbox added if 4:3).
  • File size: 128GB or 12 hours max. 
  • Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.
  • Length: 12 hours max.

Video ads (in-stream)

  • Dimensions: 426 x 240 (min.), 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160 (max).
  • Aspect ratio: 16:9 (pillarbox added if 4:3).
  • File size: 128GB or 12 hours max. 
  • Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.
  • Length: 12 hours max.
  • Non-skippable video ad length: 20 seconds max (30 seconds in some regions).
  • Mid-roll video ad length: 30 seconds min.
  • Bumper video length: 6 seconds max.

Video ads (display)

  • Dimensions: 426 x 240, 640 x 360, 854 x 480,1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160.
  • Aspect ratio: 16:9 (pillarbox added if 4:3).
  • File size: 128GB or 12 hours max. 
  • Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.

Recommended reading for YouTube video strategy

The world’s most well-known video platform is not only the second most-used search engine, it also has lots of social networking features you can take advantage of. To make sure you’re making the most of YouTube, check out these helpful resources: 

Pinterest Video Sizes

The goldmine of information and DIY ideas also allows businesses to post video ads. With 61% of visitors watching video from brands and a 2.7x increase in purchasing after seeing a brand video, more and more companies are investing in Pinterest as an acquisition tool. Never seen how to manage video ads? Get all the information you’re looking for here. We recommend finding footage that speaks to the crafty, inspired and, visually inclined person inside of you.

Organic posts

  • Square dimensions: 600 x 600
  • Vertical dimensions: 600 x 900
  • Portrait dimensions: 240 x 240, 480 x 480, and 640 x 640
  • Square aspect ratio: 1:1
  • Vertical aspect ratio: 9:16
  • File size: 2GB max
  • Formats: MP4 and MOV
  • Length: 30 minutes max
  • Frame rate: 25fps max

Video ads

  • Square dimensions: 600 x 600
  • Vertical dimensions: 600 x 900
  • Portrait dimensions: 240 x 240, 480 x 480, and 640 x 640
  • Square aspect ratio: 1:1
  • Vertical aspect ratio: 9:16
  • File size: 2GB max
  • Formats: MP4 and MOV
  • Length: 30 minutes max
  • Frame rate: 25fps max

Snapchat Video Sizes

Also known simply as “Snap,” this is the original ‘disappearing video’ platform that popularized the concept of what we now know as social media “Stories.” Developed as a mobile-first social media platform, Snapchat has introduced new ways of communicating like stories and filters. But if you’re going to market on Snapchat, you need to get your specs right. 

Organic videos

  • Dimensions: 1080 x 1920.
  • Aspect ratio: 9:16.
  • File size: 32MB max.
  • Formats: MP4 and MOV.
  • Length: between 3 and 10 seconds.

Video ads

  • Dimensions” 1080 x 1920.
  • Aspect ratio: 9:16 or 16:9.
  • File size: 1GB max.
  • Formats: MP4 and MOV.
  • Length: 15 seconds min with no max.

Getting the right social media video dimensions is crucial to your brand and the user experience you provide for your customers. 

Ready to start creating your own social media videos and grow your business? With Promo.com, creating videos is easy, affordable and simple. We have everything you need to get started with video creation, from high-quality footage to pre-edited music and a lot more.

Author


Head of Content at Promo.com. * * * Storyteller by day. Content consumer by night. Habitually inspired.

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