Complete Social Media Image Sizes Guide: Instagram, Facebook, TikTok, LinkedIn And More

Key Takeaways

• Size Matters for Engagement: The right size of images will not distort your images and make them look sharp on all platforms.
• Vertical Is the New Standard: The 9:16 format takes over 5n Instagram, TikTok, and YouTube Shorts.
• Cross-Platform Ready Wins: Repurposing content has become easy and reliable through the creation of modular formats (1:1, 4:5, 9:16).
• High-Resolution = High Impact: Use the maximum resolution allowed to ensure that the image is not blurred after compression on the platform.
• AI Shapes Visual Strategy: Visual platforms are optimizing the display of images with the aid of AI, and safe zones and intelligent positioning are more important than ever.
• Brand Consistency Builds Trust: Consistent colors, layouts, and design style help in creating recognition across all social channels.

Creating beautiful visual content is only half the battle of social media marketing.

The other half? 

Making sure your images display perfectly across every platform, including messaging apps like WhatsApp. Optimizing your social media images ensures they display perfectly on every platform, improving engagement and brand consistency. As social networks keep changing their specifications and new platforms keep being developed, keeping track of image sizes can be a full-time task.

This is a complete image size guide, including all the dimensions of images you will require, whether you are a social media manager, content creator, or marketing professional. From Instagram’s new grid format to Threads’ emerging specifications, we’ve got you covered.

Why Social Media Image Sizes Matter More Than Ever

In today’s mobile-first world, where Facebook alone has nearly 3.07 billion monthly active users and visual content drives engagement, getting your image sizes right is crucial for:

• Preventing pixelation and distortion that can damage your brand’s professional appearance
• Optimizing for platform feeds to ensure your content displays as intended
• Increasing engagement rates through properly formatted visuals
• Maintaining brand consistency across all your social channels

Social Media Trends Affecting Image Sizes

• Mobile-First Design

With most social users using platforms mainly via mobile devices, a vertical 9:16 format becomes the new standard across platforms.

• Cross-Platform Optimization

Plan creatively in modular formats (square, 4:5, 9:16) so you can repurpose easily between platforms like Meta, LinkedIn, TikTok, and Threads.

• AI-Powered Optimization

Artificial intelligence is currently examining image elements and recommending changes that would suit the platform’s best practices to achieve maximum visibility and interaction.

60+ Social Media Image Sizes Every Marketer Needs To Know

Instagram Image Sizes for 2025

Knowing the correct Instagram sizes for posts, stories, and reels is crucial to maintaining a polished feed.

Instagram continues to dominate as the most visually focused platform. Understanding the correct Instagram image size ensures your photos and posts look sharp and professional across the platform. 

The platform has moved away from square images to a 4:5 (1080 x 1350 pixels) format in the grid view, with all photos now appearing in vertical format on your grid.

Instagram Profile Picture

Make sure to follow the recommended Instagram picture size to keep your profile image crisp across all devices.

• Size: 320 x 320 pixels minimum (recommended: 1080 x 1080 pixels)
• Display: 110 x 110 pixels
• Format: JPG or PNG
• Shape: Circular crop

Pro Tip: Upload a larger image to ensure it looks sharp across all devices and future-proof your profile.

Instagram Feed Posts

To keep your feed looking professional, always follow the recommended Instagram post sizes for each format.

• • Square: 1080 x 1080 pixels (1:1 aspect ratio)

• Portrait: 1080 x 1350 pixels (4:5 aspect ratio) 

• Landscape: 1080 x 608 pixels (1.91:1 aspect ratio)
• Supported width: 320-1080 pixels

Note: All photos appear in 4:5 format on your grid preview

Instagram Stories

• Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Safe Area: 1080 x 1610 pixels
• File Size: 30MB maximum
• Duration: 24 hours (unless saved to Highlights)

Instagram Reels

To ensure your content looks perfect, always follow the recommended Instagram story dimensions. Knowing the correct IG story dimensions ensures your content fits perfectly on mobile screens.

• Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Safe Zone: 1080 x 1440 pixels for important content
• File Size: 4GB maximum

Instagram Pro Tip: Post natively within the Instagram app to maintain the highest resolution. Third-party tools often downgrade image quality.

Resize your photos for Instagram with our Free Image Resizer

Compress your video with our Video Compressor!

Facebook Image Sizes 

Facebook is becoming more and more visual in character, as well as increasingly geared for mobile. With algorithm changes favoring engagement and sharing, your visuals need to be spot-on.

Facebook Profile Picture

• Size: 196 x 196 pixels minimum (recommended: 500 x 500 pixels)
• Display:

Desktop: 176 x 176 pixels

Mobile: 196 x 196 pixels

• Shape: Circular crop
• File Types: JPG or PNG

Facebook Cover Photo

• Size: 1200 x 630 pixels
• Display:

Desktop: 820 x 312 pixels

Mobile: 640 x 360 pixels

• Aspect Ratio: 1.9:1
• File Size: 100KB maximum for fastest loading

Facebook Feed Posts

To make sure your posts display correctly, always follow the recommended Facebook post size.

• Square: 1200 x 1200 pixels
• Landscape: 1200 x 630 pixels (recommended)
• Portrait: 1080 x 1350 pixels
• Minimum: 600 x 315 pixels

Facebook Stories

• Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Safe Area: Leave 250 pixels from the top and bottom
• File Size: 30MB maximum

Facebook Carousel Posts

• Size: 1200 x 1200 pixels (for 2-10 images)
• Aspect Ratio: 1:1
• Consistent sizing recommended for best appearance

Facebook Pro Tip: Facebook automatically resizes images to fit screens. Upload larger, high-quality images to prevent pixelation when Facebook expands smaller images.

Resize your photos for Facebook with our Free Image Resizer

Turn your image into a video with our Video Maker!

X (Twitter) Image Sizes

As per X, 97 percent of its users pay attention to visual content, and posts with photos, videos, or GIFs are 3 times more likely to get engagement. X has removed automated vertical image cropping with #TwitterCropIsGone.

X Profile Picture

• Size: 400 x 400 pixels minimum
• Display: Circular crop
• File Types: JPG, PNG, GIF
• File Size: 2MB maximum

X Header Image

To make a strong first impression, always use the correct Twitter banner size for your header image.

• Size: 1500 x 500 pixels
• Aspect Ratio: 3:1
• File Size: 2MB maximum
• Note: 60 pixels may be cropped from the top and bottom, depending on the device

X Post Images

• Single Image: 1600 x 900 pixels (16:9) or 1200 x 1200 pixels (1:1)
• Multiple Images: Up to 4 images per post
• File Size: 5MB maximum (mobile), 15MB (web)
• Supported Formats: JPG, PNG, GIF

X Video Tab

• Aspect Ratio: 9:16
• Minimum Resolution: 720 x 1280 pixels
• Recommended: Embrace vertical format for better mobile viewing

X Pro Tip: Use the gallery feature to upload 4 images per post, creating content highlight cards that grab attention in the fast-moving feed.

Resize your photos for X with our Free Image Resizer

Turn your image into a video with our Video Maker!

LinkedIn Image Sizes

LinkedIn remains the premier professional networking platform. With more than 1 billion members, LinkedIn is the world’s largest professional network.

LinkedIn Personal Profile Picture

• Size: 400 x 400 pixels minimum
• Maximum: 7680 x 4320 pixels or 8MB
• Display: Circular crop
• Recommendation: Professional, clear background

LinkedIn Personal Cover Photo

• Size: 1584 x 396 pixels
• Aspect Ratio: 4:1
• Maximum: 8MB
• Note: Displays differently on mobile and desktop

LinkedIn Company Page Logo

• Size: 300 x 300 pixels
• Format: Square
• Use: Across company updates, posts, and sponsored ads

LinkedIn Company Cover Photo

• Size: 1128 x 191 pixels
• Aspect Ratio: Approximately 6:1
• Note: Keep key elements centered, as mobile may crop edges

LinkedIn Post Images

To maintain a professional appearance, always use the recommended LinkedIn post size for your posts.

• Landscape: 1200 x 627 pixels (recommended)
• Square: 1200 x 1200 pixels
• Minimum: 640 x 360 pixels (landscape), 360 x 360 pixels (square)
• Maximum: 7680 x 4320 pixels, 5MB

LinkedIn Carousel Ads

• Size: 1080 x 1080 pixels per slide
• Slides: Up to 10 slides
• Links: Each image can have attached links

LinkedIn Pro Tip: Make sure to post high-quality photos that are clear on both desktop and mobile. The best ones are professional and well-polished images.

Resize your photos for LinkedIn with our Free Image Resizer

Turn your image into a video with our Video Maker!

TikTok Image Sizes

TikTok is the social platform of the younger target audiences, with 1 billion active users monthly, and almost 50 percent of them are younger than 30.

TikTok Profile Picture

• Size: 200 x 200 pixels (recommended)
• Minimum: 20 x 20 pixels
• Shape: Circular crop
• Focus: Center important elements

TikTok Cover Image (Thumbnail)

• Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Note: Represents your video content before play

TikTok Business Banner

• Size: 1200 x 300 pixels
• Available: Business accounts only
• Aspect Ratio: 4:1

TikTok Carousel Images

• Aspect Ratios: 9:16, 1:1, or 16:9
• Recommended: 9:16 for best mobile experience
• Quality: High-resolution preferred

TikTok Pro Tip: Even though TikTok is a video-based platform, your profile picture and cover photos are what make a difference when it comes to brand recognition and first impressions.

Resize your photos for LinkedIn with our Free Image Resizer

Turn your image into a video with our Video Maker!

YouTube Image Sizes

YouTube is one of the most powerful platforms for building a brand and engaging audiences through video content.

YouTube Profile Picture

To make your channel look professional, always use the recommended YouTube profile picture size.

• Size: 800 x 800 pixels
• Display: 98 x 98 pixels, cropped to a circle
• File Size: 2MB maximum
• Design: Simple, focus-centered

YouTube Channel Banner

• Size: 2560 x 1440 pixels (recommended)
• Minimum: 2048 x 1152 pixels
• Aspect Ratio: 16:9
• Safe Area: 1546 x 423 pixels (center)
• File Size: 6MB maximum

Note: Displays differently across desktop, mobile, and TV

YouTube Thumbnails

• Size: 1280 x 720 pixels
• Aspect Ratio: 16:9
• File Size: 2MB maximum (10MB for podcasts)
• Quality: High-resolution for better click-through rates

YouTube Pro Tip: YouTube Shorts continues to compete with TikTok and Instagram Reels. Focus on creating snackable, high-impact vertical videos.

Resize your photos for YouTube with our Free Image Resizer

Turn your image into a video with our Video Maker!

Pinterest Image Sizes

Pinterest shoppers have 85% bigger online baskets than users of any other social media platform. Pinterest heavily favors vertical images for better engagement.

Pinterest Profile Picture

• Size: 165 x 165 pixels
• Shape: Circular crop
• Quality: Professional brand representation

Pinterest Cover Photo

• Minimum Size: 800 x 450 pixels
• Aspect Ratio: 16:9 (horizontal)
• Recommendation: High-quality horizontal image

Pinterest Pins

• Standard Pins: 1000 x 1500 pixels (2:3 aspect ratio) – Recommended
• Square Pins: 1000 x 1000 pixels (1:1 aspect ratio)
• Alternative Ratios: 1:2, 3:4, 4:5
• Maximum Length: 1500 pixels (longer images get limited distribution)
• File Size: 20MB maximum
• File Types: BMP, JPEG, PNG, TIFF, WEBP

Pinterest Pro Tip: Pinterest’s algorithm will limit distribution for both low-resolution images and images longer than 1500 pixels. Stick to the 2:3 aspect ratio for optimal performance.

Resize your photos for Pinterest with our Free Image Resizer

Turn your image into a video with our Video Maker!

Threads Image Sizes

Instagram developed Threads, which was launched in July 2023, and is designed to facilitate conversations and share ideas. Threads has backend similarity to Instagram specifications, and formatting guidelines resemble Instagram best practices.

Threads Profile Picture

• Option 1: Sync with the Instagram profile photo
• Option 2: Upload new image (same specs as Instagram)
• Size: 320 x 320 pixels minimum

Threads Posts

• Single or Carousel Photos: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Images per Post: Up to 10 photos and videos
• Text Limit: 500 characters per post
• Unique Feature: “Pinch” adjacent photos together on mobile

Threads Link Previews

• Size: 1200 x 600 pixels
• Aspect Ratio: 2:1
• Recommendation: At least 1200 pixels width

Threads Pro Tip: Threads hasn’t added restrictions for photo resolutions or aspect ratios. Even when sharing multiple images of different sizes, the preview doesn’t crop any images.

WhatsApp Image Sizes

WhatsApp is no longer simply an app to send messages, but a necessary part of personal communication, interaction with a group, and even advertising. The right WhatsApp image size will make your images look clear, professional, and captivating in chats, status updates, and business posts.

Profile Picture

The first thing that your contacts see is the profile image. Always ensure that the size of the WhatsApp profile picture is as recommended so that it is clear and professional. 

• Recommended size: 320 x 320 px minimum
• Format: JPG or PNG
• Shape: Circular crop

Pro Tip: Keep your main subject at the center of the frame so that you do not have a problem with cropping on various devices. 

Status / Story Images

WhatsApp Status (or Stories) are vertical posts that appear for 24 hours. To make sure your content looks perfect on all devices, use the correct WhatsApp story size:

• Recommended size: 1080 x 1920 px (9:16 aspect ratio)
• Safe area: Keep key text or visuals within the central 1080 x 1420 px zone
• File Size: Maximum 30 MB

Pro Tip: Use high-contrast visuals and readable fonts for better engagement.

Post / Shared Images

Regardless of whether you are sending pictures in chats, groups, or broadcast lists, you want to be sure that your content looks sharp by correctly resizing it. Always adhere to the WhatsApp post image size and WhatsApp post image size pixels:

• Recommended size: 1080 x 1080 px (square) for best display
• Landscape option: 1200 x 900 px (optional)
• Format: JPG, PNG

Pro Tip: Optimize pictures to be loaded quickly without losing quality, particularly when sharing them in groups.

Banner / Posters (WhatsApp Business)

WhatsApp promotion by businesses should be done as per the recommended WhatsApp banner size and WhatsApp poster size: 

• Banner size: 1200 x 600 px (optimal size for header images in WhatsApp Business catalogs)
• Poster size: 1080 x 1920 px (optimal size to use for status promotions)
• Format: JPG or PNG

Pro Tip: Place logos and call-to-action buttons within the central safe area for visibility on all devices.

These WhatsApp image sizes will enable you to maintain your personal and business images professionally, clearly, and visually consistent throughout the platform.

Emerging Platforms: Bluesky & More

Bluesky

• Link Preview Images: 1200 x 627 pixels (1.91:1 aspect ratio)
• Recommendation: Same as LinkedIn link images
• Status: Growing platform worth monitoring

Snapchat

• Profile Picture: 320 x 320 pixels
• Story Images: 1080 x 1920 pixels (9:16)
• File Size: 2MB maximum

Note: Mobile-first, ephemeral content platform

Additional Essential Image Sizes

Blog and Email Images

These images are not strictly for social media, but they frequently get shared across platforms:

• Featured Images: 1200 x 630 pixels
• In-content Images: 800 x 450 pixels
• Email Header: 600 x 200 pixels

Note: These are often pulled by social sharing tools

Google Display Network (GDN)

For PPC campaigns that complement social strategies:

• Banner: 728 x 90 pixels
• Medium Rectangle: 300 x 250 pixels
• Large Rectangle: 336 x 280 pixels

Best Practices for Social Media Images

Universal Guidelines

1. Give Vertical Content Priority: Video 9:16 is no longer a story-only choice; it is the default of most platforms.
2. Design Within Safe Zones: Place important visuals and text in one central safe zone (e.g., 1080 x 1420 px vertical video).
3. Stay Resolution-Ready: Upload at the highest resolution allowed within platform constraints
4. Think Cross-Platform: Create modular formats for easy repurposing

File Format Recommendations

• JPG: Best for photographs and images with many colors
• PNG: Ideal for logos, text, and images with transparency
• High Resolution: Always use at least 1080px width for optimal quality

Mobile Optimization

• Place significant things at the center to prevent the problem of cropping.
• Test the appearance of your images on mobile and desktop.
• Take into account thumb-scrolling behavior in designs.

Quick Reference: Social Media Image Sizes Cheat Sheet

Design Strategy Tips

1. Create Master Files: Design at the maximum resolution you will need.
2. Template System: Prepare templates based on the requirements of the platforms.
3. Batch Processing: Use the tools that have the ability to resize several pictures at once.
4. Brand Consistency: Keep the visual consistency across all platforms.

Looking Ahead: Future-Proofing Your Social Media Images

With the ongoing development of social media platforms, follow these trends:

• AI Integration: Platforms are increasingly using AI to optimize image display
• AR/VR Elements: Prepare for immersive content requirements
• Sustainability: Consider file sizes for environmental impact
• Accessibility: Add alt text and high contrast to be more inclusive

Tools to Streamline Your Social Media Image Creation

Creating multiple image sizes for different platforms can be time-consuming. Here are some solutions:

Promo.com Tools

• Free Image Resizer – Resize a single image into all the sizes mentioned above
• Video Maker – Turn images into engaging videos
• Video Compressor – Optimize video files for social platforms

How Do I Resize an Image?

There are more than 60 different image sizes across all the sites and channels we’ve listed.

Wondering how you’re going to create them all? 

Our awesome new tool has got you covered!

Instead of trying to recreate the same image again and again for all your different platforms, this free tool allows you to resize a single image effortlessly into all of the sizes mentioned above — and more.

With a free tool like this, resizing images is now easier than ever before. Try out the Free Promo Image Resizer today! 

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Turn your image into a video with our Video Maker!

Conclusion

The ability to work with social media image sizes 5s as much about technical needs as it is about the way you build a cohesive, professional content that will entice your audience to each platform. As mobile-first design, vertical prioritization of content, and cross-platform optimization become the de facto, your visual strategy must be more sophisticated than ever.

With the help of this step-by-step guide and other tools like Free Image Resizer of Promo.com, you will always make sure your content looks its best, regardless of how your audience finds it.

Also, keep in mind that there are more than 60 image sizes for all the platforms we have discussed. Rather than aiming to create the same image over and over, leverage effective tools and templates to simplify your workflow and create uniformity in your brand on social media. 

Stay ahead of the curve, make your visuals clear, and watch your engagement soar!

We believe that words shape thoughts and inspire action. Promo’s content team is fueled by the motivation to help you transform your ideas into powerful visuals that help you communicate better with your audience and grow your reach.