Whether you’re in charge of social media at your small business or you’re working in a marketing agency, we put together this complete guide of all the image types and their respective sizes to keep you up to date. Oh, and if you need a fast, easy, and free way to get a correct social media post size, just check out our Free Image Resizer!
Pro Tip: Facebook will automatically resize the images to fit the screen. So, if your images are too small, Facebook will expand them to fit causing blurry and pixelated images. That’s why it’s best to size images to recommended dimensions for the best resolution so that they’re always clear and Facebook will handle the rest.
No matter how you feel about Facebook, it’s still the reigning king of social media with more than 2.27 billion active users on its platform. Posting clear images is very important on Facebook as well as all of the ones on the list. Let’s face it, a blurry or pixelated image is the digital version of walking around with toilet paper on your shoe (*facepalm*). Keep in mind that as mobile devices vary in screen size and additional features like Facebook Stories are added, there are a lot of dynamic variables at play. But, we’ve listed all the current sizes that are working on the platform as of 2020.
Here are all the image types you can create:
Instagram is no longer the platform of exclusively square-shaped photos. Now the social network supports horizontal photos and has features like Stories that allow you to add videos. Check out these great Instagram story ideas to learn how to make the most of this format.
Pro tip: Instagram will keep the resolution of your photo much higher if you post in the app natively. Using a third-party tool to post your content often results in them downgrading the resolution. This means you may need to take a more hands-on approach for posting content here. Test the two and see if you notice a difference. If not, your tool of choice may not be causing an issue with resolution.
Twitter boasts an impressive 67 million active users every month, making it as impressive as ever. In the past couple of years, it’s undergone some UI updates so if you haven’t updated things in a while, it’s good to go back and take a look. Pro tip: Twitter allows you to upload 4 images per post to create a sort of image gallery for your tweet. Think of these images as content highlight cards.
While YouTube isn’t a photo sharing site like other social media platforms, images still play an important part in the platform. And with more than a billion users on the platform, you don’t want the few images you use to leave a bad impression.
While Facebook and Instagram may be getting all the glory these days, Pinterest is actually the fastest growing platform. Unlike other channels where users tend to act as passive observers rather than active buyers, 88% of people on Pinterest purchase products that they pin. Don’t forget that at the center of all this growth and success are the images that are constantly pinned to the site.
Don’t forget that at the center of all this growth and success are the images that are constantly pinned to the site.
When LinkedIn first came out, it was used basically as a way to display your work experience and land a new job. While you can still do that, the platform has evolved a lot since its early years.
Today, LinkedIn is one of the best places for people to build their brands with an audience that has a more business-focused interest.
There may be only one image size that works well on Snapchat, but with nearly 85 million users on the platform in 2018, it’s clear it’s working for them.
The following images might not be for social media per se, but take note because they are a significant part of your online marketing effort, nonetheless.
Each blog and email has different standards for image sizes, but the above are the most common.
Featured images in emails are often what a third-party social media sharing tool will pull when someone tries to share your content with their networks. Plus, there are usually images throughout blog content prompting you to share too.
PPC (Pay Per Click) plays a part in many growth-focused businesses and in most social media marketing strategies. GDN is a great way to take advantage of highly targeted websites where your audience hangs out and can play a role in your marketing plan as a whole.
WhatsApp has an impressive 1.5 billion MAUs and is becoming more popular for marketers to try and leverage. Here are the main recommended image sizes for WhatsApp: Profile picture – The best profile picture should be at least 192px by 192px and can be either a JPG or PNG image. Ideally, it should be 500px by 500px.Just when you think you’ve got all image sizes you need for your social media channels, one or more of the channels either change their pixel requirements or they add new ones to the mix.
Here are some additional whastapp image sizes to keep in mind:
While known for its one-to-one messaging capabilities, WhatsApp’s network has some creative business applications that many people have been taking advantage of.
There are more than 60 different image sizes across all the sites and channels we’ve listed.
Wondering how you’re going to create them all? Our awesome new tool has got you covered!
Instead of trying to recreate the same image again and again for all your different platforms, this free tool allows you to resize a single image effortlessly into all of the sizes mentioned above — and more.
With a free tool like this, resizing images is now easier than ever before. Try out the Free Promo Image Resizer today!
Promo.com’s content team takes pride in being at the forefront of communicating with Promo's millions of users. We believe that words shape thoughts and inspire action, and are here to help you navigate the waters of marketing your business through videos.
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