Enhancing Real Estate Marketing: NexaHaven Realty’s PromoAI Experience
Introduction
NexaHaven Realty, LLC, founded and led by Anesha Smith, is a dynamic real estate company based in Casselberry, Florida. Specializing in both residential and commercial properties, NexaHaven offers a range of services tailored to meet the needs of buyers, sellers, and investors. The company is unique in its dual focus: not only does it provide traditional real estate brokerage services, but it also operates a real estate school designed to train the next generation of Realtors and sales associates.
Anesha’s approach to real estate goes beyond simply closing deals. She is deeply committed to empowering her clients and colleagues through education, ensuring they have the tools and knowledge to make informed decisions. This educational focus is a cornerstone of NexaHaven Realty’s mission, which is to demystify the real estate process for clients and elevate the expertise of real estate professionals.
With a small yet dedicated team of six agents, NexaHaven Realty operates on a boutique scale, offering personalized service and in-depth market insights. The company’s ethos is rooted in professional excellence, ethical practices, and a passion for real estate, all of which have contributed to its growing reputation in the industry.
Challenges in Social Media Marketing
As NexaHaven Realty grew, Anesha Smith faced increasing challenges in maintaining a consistent and effective social media presence. “I kept forgetting to post on social media,” she recalls. Social media was crucial for connecting with clients and building brand awareness, but managing it efficiently became a significant obstacle. With her packed schedule, balancing her roles as a broker and an educator, Anesha struggled to find the time for social media. “Doing social media right now… it’s just not something that I have time for” she admits. Despite understanding the importance of a strong online presence, she found the process of creating, editing, and scheduling posts across multiple platforms to be time-consuming and tedious.
One of the major hurdles was the lack of resources to hire a dedicated social media manager. As a small business, NexaHaven Realty couldn’t afford to bring someone on board to handle these tasks full-time. This meant that Anesha had to juggle social media management alongside her other responsibilities, which often led to inconsistent posting and a lack of engagement with her audience.
Moreover, Anesha’s previous experiences with other social media tools had been less than satisfactory. The tools she tried were either too complicated or inefficient, failing to meet her needs and adding to her frustration. She needed a solution that was not only easy to use but also effective in helping her maintain a strong social media presence without requiring a significant time investment.
These challenges created a pressing need for a more reliable, efficient, and user-friendly social media management tool—one that could allow Anesha to keep her focus on running her business while still staying active and visible online. This is where PromoAI came into the picture, offering a solution that promised to address these issues and help NexaHaven Realty thrive in the digital space.
PromoAI Impact
The introduction of PromoAI into NexaHaven Realty’s marketing strategy marked a significant turning point in the company’s online presence. One of the most notable impacts was the improvement in the consistency and quality of NexaHaven’s social media content. By using PromoAI, Anesha was able to ensure that her business maintained a regular posting schedule, which helped keep the company top-of-mind for clients and prospects alike.
This consistency translated into increased brand visibility and awareness. Clients and potential customers began to notice NexaHaven Realty more frequently in their social media feeds, which strengthened the company’s presence in a competitive market. “I’ve seen more people viewing my posts” Anesha notes. The educational content Anesha produced using PromoAI also reinforced her position as a knowledgeable and trusted expert in real estate, particularly in the niche markets she serves.
In addition to heightened visibility, Anesha observed a more engaged audience. The content created with PromoAI resonated well with her followers, who responded positively to the educational and informative posts. While Anesha primarily used PromoAI for brand awareness rather than direct lead generation, the consistent engagement from her audience contributed to building stronger relationships with clients and prospects. This, in turn, laid the groundwork for long-term business growth.
Moreover, the ease of creating and posting content allowed Anesha to focus on delivering valuable information to her audience rather than getting bogged down by the technicalities of content creation. This shift not only improved her efficiency but also allowed her to put more thought into the messaging and educational value of her posts, further enhancing the impact of her social media efforts.
Workflow Integration
Anesha Smith’s workflow with PromoAI is centered around maximizing efficiency while maintaining a strong social media presence. Given her busy schedule managing both a brokerage and a real estate school, Anesha dedicates specific time twice a month to focus on content creation and scheduling. “I try to do as much as I can in one sitting,” she explains. During these sessions, she leverages PromoAI to generate educational videos and posts, ensuring that her content aligns with the company’s mission of empowering and informing her audience.
Each session typically involves creating and scheduling around 15 posts, which cover a two-week period. PromoAI’s user-friendly interface allows Anesha to streamline the content creation process, reducing the time it would normally take to produce high-quality videos manually. Despite the occasional need for manual adjustments, such as tweaking post times and inputting hashtags, PromoAI has significantly cut down the time Anesha spends on social media management.
What used to be a cumbersome task that required several hours of attention now takes Anesha roughly an hour per session. This efficiency is crucial, as it enables her to maintain a consistent posting schedule without sacrificing the quality of her content. The ability to pre-schedule posts also ensures that NexaHaven Realty maintains a steady flow of content, even during the busiest periods of her work.
Content Strategy
NexaHaven Realty’s content strategy, powered by PromoAI, focuses on delivering valuable and educational content that resonates with both clients and industry professionals. Anesha primarily creates videos that provide tips, insights, and FYI segments related to real estate, mortgage advice, financial literacy, and homeownership. This content is designed to educate her audience, helping them make informed decisions whether they are buying their first home, investing in real estate, or seeking to improve their credit score.
In addition to educational content, Anesha has used PromoAI to create promotional videos for her real estate school, highlighting the programs and opportunities available for aspiring agents. These videos have been instrumental in showcasing the dual services offered by NexaHaven Realty—both as a brokerage and an educational institution.
The flexibility of PromoAI allows Anesha to tailor her content to different segments of her audience, whether she’s speaking to potential homebuyers, existing clients, or professionals looking to enhance their real estate knowledge. This targeted approach has helped NexaHaven Realty build a stronger connection with its audience, reinforcing the company’s reputation as a trusted and knowledgeable player in the real estate market.
By leveraging PromoAI’s capabilities, Anesha has successfully executed a content strategy that not only educates but also engages and retains her audience, ultimately supporting the growth and visibility of NexaHaven Realty.
3 Tips for New PromoAI Users
- Craft Strong Prompts: “Take time on your prompting,” advises Anesha. The better your prompt, the better the AI-generated video will be. Consider using another AI tool to refine your prompts before inputting them into PromoAI.
- Review Your Content: Anesha suggests not being “lazy” and ensuring you watch your videos all the way through. Occasionally, the AI might insert content that doesn’t quite fit, so it’s important to double-check your content before posting.
- Schedule Time for Posting: “Set aside time to actually schedule your posts,” Anesha recommends. Consistency is key, and having a dedicated time to create and schedule posts will help you maintain a strong online presence.
Conclusion
NexaHaven Realty, LLC, under the leadership of Anesha Smith, has successfully navigated the challenges of maintaining a strong social media presence by integrating PromoAI into its marketing strategy. PromoAI has empowered Anesha to consistently produce and schedule high-quality, educational content that resonates with her audience, despite the time constraints and lack of a dedicated social media manager. The tool has significantly reduced the time required for content creation while enhancing the visibility and engagement of NexaHaven Realty online. As Anesha continues to grow her business, PromoAI will remain an integral part of her strategy, helping her to maintain and expand her company’s digital footprint.
