How to Create Black Friday Video Ads That Drive Sales

Black Friday is an occasion to let your clients snag up on fantastic offers. It’s also a golden opportunity to capitalize on the huge customer demand and achieve annual profitability, especially following months of sluggish sales.  

But how do you balance the two – cashing in on the sales bonanza while providing your customers with competitive bargains?  

The trick lies in running compelling Black Friday video ads. We’ve prepared a definitive guide on how to create winning videos that are sure to drive Black Friday sales.  

The post will cover everything there is to know about Black Friday promotions, from preparation to video creation and postproduction. Besides, we’ll highlight the significance of multi-channel video distribution on boosting your business’s revenue during Black Friday sales bonanzas.  

Before Video Creation 

The best way to create an attention-grabbing Black Friday video is to start from the very beginning. That means researching your audience to understand their pain points.  

Now, the research can be two-fold – customer-focused and competitor-focused.  

a) Customer-Centered Approach

The most straightforward way to define your Black Friday target audience is to understand your existing customers’ behaviors.  

First, use digital analytics tools to collect extensive information about each client. Classify your clientele into different demographics – age, gender, and geographical location – and identify consistent purchasing behaviors across all groupings.  

Be sure to also research your customers’ preferred traffic sources and social networking websites. Using this qualitative data, you can determine the best platforms to distribute your Black Friday video promotions.  

Surveys and questionnaires may also offer invaluable feedback on customer experience. Embed survey forms onto your e-commerce or social media platforms, and ask specific questions about your offerings.  

Keep the questionnaires brief. Each question should target specific issues, such as product quality, customer support, and potential areas for improvement.  

To increase participation, consider offering incentives like discounts.  

b) Competitor-Focused Approach

You’re not the only brand raring to cash in on Black Friday sales. To stand out, you must create a truly outstanding video promotion.  

That means understanding the crowd psychology and then doing things a little differently.  

Create a list of your fiercest competitors. Next, analyze those companies’ online performance using reliable search engine optimization (SEO) tools like Ahrefs and SEMrush.  

These tools can reveal the primary keywords that your competitors rank for. See if you can modify the search terms while maintaining their relevance.  

Besides, you could analyze your competitors’ marketing strategies. Know their preferred advertising channels and engagement platforms.  

The idea is to identify and capitalize on untapped opportunities.  

Keeping Tabs on the Retail Calendar 

Black Friday may be an annual event. But it’s surprising just how many brands are usually caught unawares.  

Now, the actual Black Friday date isn’t cast in stone. However, it’s always the Friday following Thanksgiving.  

But how far in advance should you start creating your Black Friday video ads?  

While there’s no standard rule, many retailers begin preparing for the grand sale before Halloween.  

You can even have your video promos weeks prior if you know what you’ll be offering to your customers for the coming Black Friday. 

Finding a Video Generator 

After getting over the preliminaries, it’s time to find a Black Friday video ad generator that packs a punch.  

Promo.com comes up highly recommended when searching for a reliable video editing tool. Powered by artificial intelligence (AI), the website can render your Black Friday video ads in minutes.  

To use Promo, you’ll first need to create an account.  

Log in with your user credentials. Then, paste your website’s URL and define your campaign goals. The AI video ad generator will quickly review your offerings to recommend brand-aligned visuals from iStock or Getty Images.  

Promo boasts over 110 million digital assets to enrich your Black Friday video ads. Besides, you can pick from thousands of fully customizable templates to personalize your video campaign as desired.  

Another thing that sets Promo apart is the use of social media-specific video aspect ratios. After creating a video ad, find an aspect ratio that suits the intended distribution platform.  

Other noteworthy Black Friday ad generators besides Promo include Renderforest, Canva, Filmora, and PlaceIt.

Infusing Life Into Your Black Friday Video Ad 

You’ve probably created a basic outline for your Black Friday video ad by this point. Now comes the most important aspect – customization.  

Below are various ways to personalize your Black Friday video promotions for maximum effect. 

1. Display New Products

One of the best ways to entice your Black Friday customers is to offer them the latest products in your inventory. After all, everyone desires to try out new offerings before other people do.  

On your Black Friday video commercial, reserve a spot for new arrivals. Highlight these items with attention-grabbing graphics and fonts.  

You could also use fancy words like “Black Friday Exclusive” or “Black Friday Limited Edition.” It helps underscore the exclusive nature of the advertised products, piquing buyer interest in them. 

2. Highlight Keywords

Video advertisements are incredibly engaging. But like other content forms, your viewers will initially skim through the commercial for relevant keywords.  

Ensure they never miss these words or phrases. First, use your Black Friday ad maker to implement visual customizations. Bold, CAPITALIZE, italicize, or color target terms.  

Some words you could highlight include “Discounts” and “Offers.” Obviously, you also want to spotlight your key offerings, with special attention to new arrivals.  

Another way to highlight keywords is by using proper tones and speech cadence. For each bolded or capitalized word, there should be an accompanying tone of urgency. 

3. Use Psychology

Playing around with your customers’ minds can significantly boost the efficiency of your Black Friday video campaign. Start with the traditional psychological pricing technique, which leverages cent gaps to drive sales.  

Why sell a suit for $100 when you could offer it for $99.99?  

The subtle price difference can help you gain a psychological advantage over a customer who would consider the round figure of $100 as too inhibitive.  

Better yet, use price diminishing terms like “five hundred thousand” instead of “one million.” Or even more general expressions like “get 50% off.” Remember, the focus is on the 50% they actually spend on your products.  

Creating a sense of urgency might also boost the impact of your Black Friday video ads. By using terms like “Hurry While Stocks Last” or “Deal of the Hour,” you’re sure to capture any customer’s attention. 

4. Capitalize On the Discount Game

To customers, Black Friday is all about grabbing the best bargains. So, ensure the theme of deals and discounts resonates throughout your Black Friday YouTube ads.  

“Buy One, Get One Free’ is a traditional tactic that still works. But since your competitors are probably implementing similar strategies, up the stakes by providing giveaways for purchases exceeding a particular threshold.  

Assume that a customer intended to spend $900 on Black Friday sales!  

But after buying everything on their shopping list, they discover you’re offering a $100-worth item free for purchases exceeding $1000. The client will be happy to spend the extra $101 just to snag up on your supposed giveaway.  

Even better, consider free shipping and make it apparent on your video promotion. Obviously, you’ll need to mark up your prices to cover the shipping cost.  

5. Get Punchy With Punchlines

Most marketers use punchlines to sign off video advertisements. But depending on a video’s length, you can distribute these statements at reasonable intervals throughout the clip.  

The trick is to find a statement that will truly arrest your audience’s attention.  

Fortunately, there are numerous shopping slogan ideas to explore. Here are a few to spice up your next Black Friday video ad; 

• Your one-stop shop for… 

• Shop till you drop 

• Get more for less 

• Elevate your style today with our… 

• Step out in style with our…. 

• The ultimate shopping adventure awaits you 

• Quality products at unbeatable prices 

6. Take Care of Color 

Color can make or break your Black Friday video commercial. Most retailers would want to prioritize action-evoking colors like yellow and orange. However, the impact will ultimately depend on your products.  

For instance, black and blue might suit high-end men’s fashion. Golden shades resonate with jewelry, while green aligns with fresh farm produce. Although you can experiment with different color schemes, maintain your store’s signature colors for the logo. It helps enforce brand continuity.  

Apply similar logic to typography. Fancy typefaces can help accentuate the keywords in your Black Friday videos. However, ensure the fonts align with your brand and offerings.  

Don’t forget the graphics. Most Black Friday video templates feature tons of graphics that you can readily use. Ideally, you want something that resonates with the day’s theme.  

Incorporating ribbons, balloons, shopping bags, and images of happy shoppers can help liven your Black Friday video commercial.

7. Weave In Some Emotions

Consider the emotions that might resonate with your customers, and incorporate them into your Black Friday video ads. Again, the choice will depend on your offerings.  

If you’re a pet store, you could feature visuals of a happy family cuddling their furry friends. Similarly, a video ad for senior products might include images of younger family members tending to their elderly relatives.  

Whichever products you offer, never miss a chance to incorporate family-themed images into your Black Friday video ads. It could be a family dining together, soaking on a sandy beach, or on a road trip.  

After all, the festive season has just begun. 

8. Use Appropriate Soundtracks

Visuals alone will not make your Black Friday video ad impactful. Soundtracks are equally crucial to wage a successful video promotion campaign.  

According to research, audio effects can have a tremendous impact on video advertisements. But the challenge is choosing a soundtrack that aligns with the commercial.  

Most video creation tools maintain hundreds of ready-to-use audio effects. Pick a suitable background track, customize it further if so desired, and then add the music to your video.  

You could even experiment with voice-overs.  

Some video generators let you imitate different personalities. With such programs, you can create the illusion of professional endorsements without spending a dime on an influencer.  

If you can afford an actual influencer, the better for your Black Friday video campaign. Just ensure you choose a celebrity associated with your niche.  

9. Infuse Some Christmas Themes

Black Friday signals the onset of the festive season. So, you could integrate Christmas elements into your video promotion ads.  

Adding Christmas decorations to your Black Friday videos is a way to stimulate stock-ups. As most people anticipate commodity prices to skyrocket throughout the holiday season, they’ll be eager to buy during Black Friday when the costs are still relatively lower.  

Now, there are numerous Christmas themes you could infuse into your Black Friday video ads. Examples include Christmas trees, Santa Claus, candy canes, and snowy landscapes.  

However, use these elements sparingly. You want to keep the spotlight on Black Friday, with only subtle references to Christmas. 

10. Don’t Forget CTAs

A promotional video without calls to action is merely informational content.  

How would your target audience know how to reach your company or access your products?  

At the tail end of your Black Friday video ad, incorporate relevant CTAs.  

It could be something like “Visit Us on Social Media” or a more urgency-driven statement like “Buy Now to Unlock Our Limited Edition.” 

11. Share on Multiple Platforms

After implementing all the above customizations, preview your Black Friday video ad and share it on multiple websites.  

Always use a social media video maker that lets you export Black Friday video ads directly to different hosting platforms. It’s better if the tool offers video scheduling. This way, you can generate your promotions and publish them on a predetermined date.  

When choosing the right platform to share your Black Friday video advertisements, consider the website’s active user base.  

Facebook remains the most popular social networking platform, with over 3 billion users. YouTube follows with over 2.5 billion users. Ideally, you’ll require a presence on all major social media websites.  

You can then host your Black Friday videos on these sites to tap into millions of potential customers.

Cashing In On the Black Friday Bonanza With Epic Video Ads 

Creating a video advertisement ahead of Black Friday is an ingenious way to level up your sales on arguably the most significant day on the retail calendar. Besides, Black Friday video ads provide a unique opportunity to showcase your brand as you exchange positive vibes with your current and potential clients.  

But your Black Friday video promotions must be truly engaging to achieve meaningful results. Hopefully, you can rely on this post as your ultimate guide for whipping stellar video advertisements whenever Black Friday rolls around.  

Remember that each business is unique. While most strategies are cross-cutting, extra research is paramount to find something that truly works for you.