When it comes to using creative tools, businesses often struggle with the same issue – finding inspiration. While tools like Promo allow businesses to create awesome videos, sometimes, we need a push in the right direction to find inspiration. To help, we’ve gathered some great videos businesses just like you are creating with Promo.
Experience the full power of Promo with help from users that are making the most of it, and learn how you can, too. Let’s dive in!
Green Pure & Clean is a cleaning services company based in the Dallas Metroplex. The independently owned and operated cleaning company uses certified green and eco-friendly products. In addition to its user-friendly website, Green Pure & Clean has an active and engaging social media presence across all platforms. They post regularly on Facebook, Instagram, YouTube, and Twitter.
With 90% of brands using social media for their marketing, the competitiveness is growing, and the need to establish a memorable presence is intensifying. One way to do so is by creating a strong social media brand aesthetic. A powerful aesthetic will make your brand more recognizable, which will boost sales, as consumers prefer to purchase from brands they’re familiar with.
The cleaning company’s visual language and aesthetic come forth through video and are translated across its website and social media platforms. By posting videos with the same footage type and using their brand colors, Pure Green & Clean has built a strong social media landscape. Though they may be a cleaning service, with the help of Promo, they’ve turned their services into a brand aesthetic, building trust and establishing a unique presence amongst their audiences.
Main takeaway: To keep your identity on social media effective and consistent, develop a brand aesthetic. Creating a social media aesthetic will make it easier to align your social channels, establish a memorable presence, and accurately reflect the style and tone of your business.
When it comes to crypto, NFTs, and the metaverse, one of the most important things to keep in mind is finding your unique angle and competitive advantage. And if we’re being completely honest, the latter is applicable no matter what you’re selling or what services you offer. When you’re selling or providing a myriad of different products, finding the footage to reflect every one of them may be difficult. But how do you build a campaign that can easily be associated and linked back to you with limited recourses at hand?
With the help of Promo’s stock footage library, this Blockchain company created an entire campaign by creating one master template and duplicating it for each of its domains.
For this company, Promo has become their one-stop-shop for everything they require to create a strong video campaign that allows them to quickly and easily promote any of their domains. Using Promo, they found the relevant stock footage for every one of their projects, saving time and production costs and giving them a competitive advantage with a video campaign that looks cutting edge and professional.
Main takeaway: Developing a powerful video campaign doesn’t need to be complicated or time-consuming. Creating a master template and editing it to your business’s different needs will allow you to set a tone and language easily associated with your brand while saving time and energy – and within budget. With Promo, you have the power to create your own video template and then duplicate and edit your video to suit your needs.
Solutions Afoot is a software company active mainly on business-oriented platforms like LinkedIn. They use the platform to promote job openings, raise brand awareness, and celebrate holidays. So, how does a software company manage to create visually compelling content? With the help of video (and Promo, of course).
While the first image that comes to mind when thinking of a “software company” may not be bright or colorful, Solutions Afoot is competing in a visual landscape and needs to find a way to stand out to attract both candidates and customers.
That’s where Promo’s footage library powered by Getty Images comes in. Our selection of footage gives businesses that may not have their own visual language the ability and flexibility to build their social media aesthetic.
For example, in the video above, Solutions Afoot used Promo to quickly create an eye-catching “We’re Hiring” video that adds color to their brand. Using and utilizing our stock library, they created a visually stunning video with footage that may have been unattainable otherwise.
Main takeaway: Standing out on social media means creating visually exciting content. Even if your business type doesn’t have a strong visual language, using Promo’s stock footage, animated text styles, and royalty-free music, you can create content that gives your business a fair chance of standing out and reaching the audiences you want reach.
SET Cleaning is a woman-owned and operated cleaning service located in Powhatan, Virginia. The cleaning company uses video for social media posts on Facebook, Twitter, and Instagram. They also use videos on their Google business page. When you’re selling one product or service, coming up with fresh and engaging marketing content may seem overwhelming. But it doesn’t have to be. With the right tools, you can create new, exciting content that converts.
SET Cleaning created a commercial video for spring cleaning. As simple as the messaging is, this short ad gives its audience a new and different look at things. While the service they’re selling hasn’t changed, the messaging has been suited to fit something many of their customers struggle with, spring cleaning.
Main takeaway: Creating ads for one product or service doesn’t need to be intimidating. Think of the ways your services can help customers in different ways and at what points will they need you most. Create industry-related content, keeping seasons, holidays, and special occasions in mind. Find a way to enhance your messaging, even in the slightest way, and you’ll be on your way to creating fresh, exciting content for your potential customers.
New York Times bestselling author, Denise Grover Swank, writes mystery and romance novels. But the creativity doesn’t end there. Along with her writing, the author knows how to market. With nearly 10k followers on Instagram and an active Facebook community, she understands the significance of posting content regularly. Grover Swank engages her audiences with countdowns and book teasers, which she creates using Promo.
When we think of trailers, what comes to mind are movies, television shows, and music videos. What may not come to mind is a novel. Statistically, most people prefer to watch a video to learn more about something and are more inclined to purchase after watching. Denise understands this and started creating book teasers and trailers for her novels. While we applaud her for her innovation and initiative, what really sets her apart is that she found the exact stock footage to tell her story (no pun intended).
Main takeaway: You don’t need expensive production days and costs to get exactly the footage you need for your ads. When you have a clear message, finding the right footage is easy. When creating your videos, think of your potential customers and clients. What are they expecting to see in an ad made by your business? What tone and message are you trying to send out? Once you have these questions answered, creating a powerful video is peanuts. With Promo’s stock footage library, you’ll easily be able to find the right videos to bring your message and your brand’s essence to life.
Hayes Market is a family-owned business located in Waymart, PA. While it may be a local business relying on returning customers, the supermarket has a very active Facebook page. Hayes Market has over 2k followers on Facebook and posts videos daily. In addition to explainer and product videos, Hayes is also sure to post holiday videos and social media holiday videos.
Hayes Market took Promo’s Eat What You Want Day calendar template and edited it with their own footage. Inspired by the template’s messaging, they added footage of one of their products and customized text to reach and resonate with their local customer base. Hayes Market integrated footage native to them and their customers using Promo’s add your own footage feature. The result is a fun, lighthearted video that sells what the market offers, tying it into a national social media holiday.
Main takeaway: Staying ahead of the game means planning and scheduling your content in advance. Promo’s social media calendar is the perfect tool to find key dates if you’re short on time and inspiration. Select your favorite, customize the ready-made templates, and make the most of your marketing.
If the businesses above have taught us anything, it’s that with the right tools, content creation is no mean feat. Whether you’re creating a video campaign or building an aesthetic for your brand, the power of Promo is endless. So what are you waiting for? The opportunity to develop stand-out videos is in your hands. Let’s get started!
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Daniella Julius is a Content Manager at Promo. She is passionate about turning words into accessible content for anyone and everyone to enjoy. When she isn’t reading or writing, she’s probably cooking or soaking up the sun with a delicious cup of coffee!
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