Video marketing for loan officers is one of the best ways to engage new prospects and keep existing clients. In the first quarter of 2017 alone, consumer debt rose $12.73 trillion. As borrowing continues to rise, loan officers need to find innovative marketing tactics to reach a wider audience. Competition in the industry is fierce, and there are several ways advertising with video can benefit your lending business.
One of the best ways to establish a strategy for getting your video out there is to build your presence across all social media channels, including Facebook, Twitter, Instagram, YouTube, and more. But to do that, you need videos first. Luckily, we live in a time where there’s no need to create a big production because some of the best tools for making videos perfect for promoting your business on social media are all online.
With platforms like, Promo by Slidely which provides you with templates, footage, music, and a simple text editor, breaking into video marketing for loan officers is super easy. Within minutes you can create several videos to post directly to your social channels where you can run them as ads or publish them as good social content for your account.
Any loan officer that wants to develop a video marketing strategy needs to realize that success comes from commitment and consistency meaning you need to create and publish videos on a frequent basis. You can then upload these videos to your site to start building a library of resources for prospects. What’s more, if you are smart about tagging your videos on YouTube, the search engines will fall in love with your site and content. And we all know that ranking on the first page of Google puts your business directly in front of customers.
Additionally, using video marketing for loan officers to build resources will establish your brand as a thought leader in the industry. The more informed content, the better. You may even be able to develop a paid series of videos if you gain enough of a following. The first step in gaining a new prospect is complete when the customer knows they can come to you for information.
Many professionals will tell you that video marketing for loan officers leads to a much higher rate of closing on deals. If you create a particularly informative video on niche topics, you can attach that to a landing page with a contact form.
This is a form of call-to-action where you are using the video content as the beginning of the sales funnel and the customer journey. It’s a formidable type of lead generation because you are giving prospects something of value in exchange for their data.
There is no question that video content has a serious effect on email marketing efforts as well. Video in an email leads to a click-through rate 2-3 times the norm. So, it only makes sense that video marketing for loan officers should include a plan for email. You don’t have to wait for prospects to stumble upon your videos, link them in an email campaign and watch your conversions soar. As an extra word of advice, if you put the word “video” in the subject line, it can increase the open rate by up to 19%.
You don’t have to embed the video either. Linking the video within the email can drive additional traffic to your site and/or landing page. If you want to encourage people to click on just a link to a video, include a snapshot to entice them.
Every industry can benefit from video marketing and strategies will differ across the board. The more informed you are about the methods and outcomes of these digital efforts, the better you will be able to market with the trends. At the end of the day, video marketing for loan officers is about engaging prospects, smart lead generation, and creating a community around your brand.