Standing out on Facebook is every content creator’s goal. Whether you are using the platform for professional or personal reasons, grabbing followers’ attention is a mountain to climb. But it isn’t impossible. There are many ways to draw eyes (and followers) to your page, posts, and more, one of them being using GIFs for growing your engagement. Promo is here to help make that happen. With rapid and easy GIF creation tools that will have your Facebook game improved immediately.
GIFs are a fun way to interact with audiences and stand out in a sea of content – especially on social media. Not only do GIFs engage with your audience, but they also keep their attention. With the possibility of creating any GIF you like with our GIF editor, the possibilities for using GIFs on Facebook are endless.
While GIFs were not always available throughout Facebook, they’ve made their way to the top regarding communication on the platform. Though they have been a popular way of communicating through the Facebook Messenger app, it has only been possible to add GIFs in the comment section for a few years.
So, where can you incorporate GIFs, how can you use GIFs on Facebook, and what kinds of GIFs should you consider? We’re about to find out! Let’s dive in.
The majority of this article will focus on the logistics of posting GIFs to Facebook. Before we get into those specifics, we’d like to talk about what kinds of GIFs can be helpful when posting to this platform. You’ll want to have a variety of GIFs saved and ready to go when posting, so you can pick out the perfect one for the message you’d like to deliver.
It is worth noting here that you can post GIFs that have been created by others and shared on GIF sites, or you can create your own custom GIFs using our video to GIF maker we offer here at Promo.com. By creating your own GIFs, you’ll be able to customize the message, include branding for your company like logos and colors, and much more. You’ll most likely want to use a blend of original, custom GIFs and popular animations from elsewhere on the web as you bring together your posting strategy.
While there are endless possibilities for what you can post in GIF format, the following five ideas should help you get the ball rolling –
If you have an exciting sale to announce via Facebook, adding a GIF to that announcement is a great way to do the job. The GIF should grab some extra attention thanks to its animation, helping you spread the word to as many people as possible. There are plenty of pre-made sale GIFs available if you want something generic, or you can create a custom GIF to include details that relate specifically to your sale, such as the dates, amount of the discount, and more.
A GIF is a fun way to wish someone a happy birthday, and you can do it publicly on your Facebook account so everyone can enjoy it. For a business, it might make sense to wish an employee a happy birthday by adding a GIF to your page, or you could send out this message and highlight some of your best customers or clients.
Did someone in your business just cross an important milestone? Or maybe one of your customers used your products or services and had great results? A congratulations GIF may be in order. As with the sale of GIFs, there are plenty of these available to download quickly from GIF sites, or you can create an original one with a bit of help from Promo.com.
If your business is closed on specific special dates, you might be tempted to just type out a quick status update notifying your followers of the closure. This will work, but it’s not very entertaining and won’t grab your audience’s attention. Instead, you could use a GIF to do the same job. Create one from scratch, or find one that suits your needs, and use it to both wish your followers a happy holiday and tell them that you will be closed.
Finally, we need to recognize that not all GIFs serve a specific, functional purpose. Find something that you think is funny and something that generally relates to your market, and post it on your account. In this case, you may wish to use a GIF just to give your followers a laugh – even without an underlying sales or marketing motivation. It wouldn’t make much sense to pay for Facebook ads only to run a funny GIF, of course, but adding this kind of content as a status update from time to time will make your page more enjoyable for everyone.
You will be happy to know that you can post GIFs to your Facebook account in basically any location where you can post a standard photo. Once you learn how to post a GIF on Facebook, which is a topic we go into great detail on later in this article, you’ll be able to quickly hop around the platform to add your GIF content in several places.
This is probably the first destination you’ll have in mind when creating or finding GIFs for Facebook. Instead of adding a static image and some text for your status update, you can use a GIF to make the post more exciting and visually appealing. One important note to keep in mind – a Facebook feed full of nothing but animated GIFs could get distracting, it may load slowly, and the effect of the GIF would be lost if you used them constantly. Pick and choose your spots to feature GIFs in your status updates while using other types of content, as well.
One of the more exciting ways to implement a GIF on Facebook is within an ad. As you may know, Facebook ads are incredibly competitive, with countless businesses in any space competing for consumers’ attention. You might garner minimal attention if you run a plain text ad with similar copy to many other marketers. However, if you get creative with an original GIF to use as your ad, it may be easier to draw eyes to your promotion.
Profile pictures are traditionally static images, but replacing your image with a GIF is possible. To be accurate, these aren’t technically GIFs – instead, they are short aminations that will automatically be played repeatedly when you set them as your profile picture. Technicalities aside, you can use animation in your profile picture space to quickly and easily stand out from the crowd. It’s unlikely that many other people – if any – in your follower’s feed will have an animated profile picture, so you’ll immediately gain attention for this addition alone.
It’s easy for your Facebook comments to get lost in the wash with so many other comments that go up on the platform each day. This is particularly true if you comment on popular posts that get hundreds or thousands of comments shortly after they go live. By adding a GIF to your comment, you’ll accomplish the same thing as when you use a GIF in any other setting – you’ll bring attention to your comment and perhaps motivate people to reply directly to your comment, follow your page, etc.
Even if you have been using Facebook for many years, you may not have previously posted a GIF to your account. As we mentioned earlier, Facebook has not always supported GIFs, so this is not something that users have been used to doing from the start. These days, GIFs are commonplace on the platform, and the following few sections will highlight just how to post your favorite GIFs in a variety of sections.
Using a Facebook GIF can add some fun to your personal profile page and interactions with others, but it’s also a strategy worth using for your business account. GIFs can help give your brand some personality and improve engagement with your target audience.
Let’s get started with the simplest way to use a GIF on Facebook – adding it a status update. First, access your account, and create a new post. It should be noted that if you are updating your business page with a new post, you will have to do it through the mobile app if you want to use a GIF.
Follow these steps to create your post –
If your business runs ads on Facebook, you may want to experiment with adding GIFs to some of those ads to see what impact that has on your results. If a simple GIF can improve your click-through rate or even drive higher conversions, it will be more than worth the time it takes to create one for the ad.
Those familiar with using videos in ads will find this process to be very familiar. In fact, you can quickly turn one of your posts into an ad. Allowing you to promote your content directly from your Facebook page. To do so, follow these steps –
It’s a good idea to experiment with any new ad on a small scale before investing significantly in the new method. Test out GIF ads with a limited budget, measure the results, and adjust your marketing accordingly.
Interesting in the making your Facebook profile a GIF rather than a static image? It’s pretty easy to do so, but you’ll need to complete a step before even heading to Facebook to get it loaded. To get started, use Promo.com to make a video that can be used for your animated profile picture. Make sure this video clip is longer than one second but no longer than seven seconds, as those are the parameters for what you can upload as your profile picture.
Once you’ve created a video that you love using the tools here at Promo, head to your Facebook account and follow the steps below –
Adding a GIF to a comment on Facebook takes only a moment. Assuming you are already logged in to Facebook, follow the steps below to create a new comment that includes a GIF –
Do you have GIFs saved on your phone that you would like to share on Facebook from time to time? It’s easy to access those files and add them to Facebook as part of a status update. The steps below should get you where you need to go –
The answer to this one is simple – they do now! Facebook started supporting GIFs throughout most of the platform in 2017. Trying to load GIFs as status updates or comments before 2017 would not have been successful, but it works without any trouble today. If you have never before added a GIF to your Facebook page, give it a try right away to boost engagement and make your page more interesting overall.
You’ll need to know what kind of GIF you would like to use to get started. You can search for one within the Facebook platform by clicking or tapping on the “GIF” button near where you type in your post or comment. Alternatively, you can make your own GIF or use a GIF website library to search for one that suits your needs. Once you have a GIF selected, follow the steps provided earlier in this article, depending on where on the platform you want your GIF to be displayed. GIFs can be used in most site areas, including in your status updates, in ads, and even in your profile picture.
A: Assuming you already know how to post comments on Facebook, adding a GIF to those comments is very simple. Look for the bar where you would typically enter your comment, and scan over to the right side of that bar with a “GIF” button. Tap on that button, bring up the GIF interface and scroll through the many possibilities. You can also use a search function in that area to quickly zero in on something that suits your needs. You can use the GIF alone as a comment, or add text to go along with the GIF.
The most important thing to know about adding a GIF to your Facebook business page is that you’ll need to do it while using the Facebook app. This can’t be done while using your desktop computer or laptop. Once you are on the app, it will take only a minute to create a new post that features a GIF. Create a new post, add any text you would like to feature, and then add a GIF. Add a GIF either by using the available ones in the Facebook library or saving a custom GIF to your device and adding it as a photo/video.
You don’t need a link to add this type of content to Facebook. In fact, using just a link to your desired GIF may not be effective. The animation may not work correctly on the platform. Earlier in this article, we highlighted several ways to add GIFs to your Facebook account. If you are using a GIF site, simply click “Share” to instantly add your GIF to your Facebook page.
Does everything you post on Facebook need to include a GIF? Of course not. Posting GIFs is just another option in your toolbox when crafting unique, informative, and entertaining Facebook content. Whether you use GIFs that are already popular on the web or create custom GIFs with our handy tool, adding those animations to Facebook is a quick and easy task. Thank you for stopping by, and we hope this post helps you take your Facebook marketing to a new level!
We believe that words shape thoughts and inspire action. Promo's content team is fueled by the motivation to help you to transform your words and ideas into powerful videos that help you communicate better with your audience and grow your reach.
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