If you’re a small business, you’ve no doubt heard the news that video marketing is kind of a big deal. In fact, according to recent statistics 81% of people have been convinced to buy a product or service by watching a brand’s video. In light of this statistic, video marketing should have a special place in any business’ online marketing strategy.
Of course, you may be asking yourself: “Sure, that’s great for some businesses. But what about mine?” The truth is that any business can help set itself apart through video marketing. And while some industries make more frequent use of it than others, there are a few industries where video marketing can really make a difference.
Are you sassy? More specifically, do you run a Software as a Service (SaaS) company? This industry is impersonal by its nature. You’re far removed from your customers and establishing a connection can be difficult. And let’s be honest, most software isn’t exactly sending people dancing into the streets with excitement.
…however, your video marketing can.
SaaS is an online-based enterprise. This means your company is already operating in the online space and what’s more, your customers are there too. Use video ads to stand out from the crowd and spiff up your product.
The financial space is very much about selling an image. A comfortable retirement, a secure future. Video marketing can help achieve this in ways where text-based advertising falls short. You can tell people how sweet their nest egg will be all you want. They’ll react more positively if you can illustrate this image with relevant, emotionally driven video imagery.
eCommerce faces similar challenges to those of SaaS companies. That is, it’s hard to achieve a real-world connection with people when you’re not actually there. However, one thing eCommerce has going for it is that it can be a bit more exciting than your average SaaS company, and that opens up opportunity for more visually diverse and engaging video marketing possibilities.
Perhaps one of the biggest bonuses for eCommerce is that the industry itself, regardless of your niche, is CROWDED. Video marketing is a great way to set yourself apart and stand out among the crowd.
When it comes to online marketing, many small businesses fall short. They believe that the way to reach their real-world customers is out there in the real-world. While this argument holds merit, the internet and social media world still hold a lot of opportunities for online marketing.
Rather than placing an ad in the local paper and hoping for the best, well-targeted video marketing campaigns can yield better results for a fraction of the cost of a single newspaper ad. Your customers may be local, but you know what? They’re all online too. Go get them.
The nonprofit world is another industry that is very much about selling an image and playing to emotion. There’s a reason we all gave money to Sally Struthers back in the day and why Melissa Etheridge songs are so effective today (I’m not crying. YOU’RE crying). That reason is not because of really great press releases.
Video marketing can make that emotional connection in ways that other mediums just can’t. With powerful video, music, and words: video ads can do wonders for Nonprofit organizations. If you’re looking to promote awareness, advertise an upcoming event, or generate donations, do it with video.
Travel and hospitality is all about transporting you from where you are to where you want to go. Brochures are great. Video is better. With video marketing, travel and hospitality businesses can put their audience on that beach, in that plane, or on top of the mountain BEFORE they actually get there. That’s powerful.
You’ve heard the phrase “it’s the next best thing to being there?” Live that with your video marketing efforts.
Sometimes you don’t need to transport your audience to a far away land, but you do want to transport them down the block. Real Estate video is huge and can be used in multiple ways. From property walk-throughs to online ads, real estate is another industry that can’t afford NOT to be using video marketing in their online marketing strategy. It’s another crowded marketplace full of competition. Don’t slack off now.
The food and beverage industry is teeming with opportunity for videos. However, outside of lengthy, expensive commercials, many establishments don’t bother. Like any local business, the restaurant and bar industry is drawing from a local audience, which can be reached in the online world.
What’s more, restaurants and bars are selling more than just what’s on the menu. They’re selling the atmosphere, ambiance, or the total experience of their establishment. Don’t tell people to come in; show them why they should!
From traditional schools to online education platforms, businesses that wade in the education waters have a lot of opportunities to ride the video marketing wave. Educational institutions are also in a unique position of not just selling a product or service but a total package. It plays heavy to emotions, expectations, and the belief that if you choose THIS place, you’ll achieve your dreams. Video marketing can help drive that message home.
After all, what’s more important than your health? From doctors offices to insurance companies, healthcare is another industry that is selling more than a product or service. Healthcare is about security and peace of mind. Video marketing can help promote the kind of welcoming, secure image you want to convey to potential clients and patients.
There are dozens of other industries that can benefit from video marketing. However, if there’s one thing that connects the ten industries above, it’s a desire to promote more than just a single product or service. Any industry which has an interest in promoting an image, touching on emotions, or making a connection with customers can benefit from the power that video marketing has to offer.