Social media marketing is not just a tool for businesses, but an effective tool for NGOs and non-profits as well, and definitely one that you should consider using in your next fundraising campaign. In this article, we’ll outline how you can use social media to effectively boost your fundraising campaign.
As attention spans among online users become shorter and shorter, it’s becoming more important to tell your story effectively and concisely. Improve donor engagement by getting straight to the point in your marketing content while still expressing your core intent. With its wide-reach and instant publishing, social media has unique qualities that make it an ideal platform for nonprofit marketing.
Below we’ve noted some social media trends below that can help maximize fundraising campaign success and leverage your nonprofit marketing strategy. Navigating social media can be a challenge, but these trends can help boost your donation revenue during your campaign. Let’s take a closer look!
Peer-to-peer fundraising is a powerful social giving tool that allows you to tap into new supporter networks that you might not have otherwise reached. During a peer-to-peer fundraising campaign, nonprofits will empower their supporters to fundraise on their behalf.
Here’s how peer-to-peer fundraising works:
Peer-to-peer fundraising campaigns are frequently trending on social media and can help new donors place the familiar face of your fundraising volunteer to an otherwise unfamiliar cause. When your supporters promote your cause to their friends and family and explain their connection to it, you’ll be more likely to acquire new donors through the process. Your participants’ stories are even more effective because they’re being told by individuals who don’t actively work for your nonprofit. That kind of social proof is invaluable!
If you’re looking for ways to get started with peer-to-peer fundraising, check out this list of platforms.
One of the most powerful formats on social media is video. According to Optinmonster, video marketers get 66% more qualified leads per year and a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. As with any type of visual, videos serve to engage your social media followers further and are a great addition to any fundraising campaign post.
But in order to effectively use videos on social media, it’s important that you take the time to plan and execute what you want to say (and show) to your audience. Follow these guidelines as you leverage promo videos in your social media strategy:
There’s a lot more you can do with your social media videos. Rather than simply posting them for the sake of posting them, you can leverage them as a valuable marketing tool. Build up anticipation for an event or campaign using a teaser video, for example, and let your videos become an avenue through which people can discover your organization.
Pro-tip: Recognized NPOs get a free annual Promo Plan to boost their cause with videos – see if you qualify!
This may not entirely come as a shock, but social media posts with images of any kind tend to get more views and engagement than simple written words. This can include pictures, infographics, posters or any other kind of static image. While we’ve already discussed how videos can boost engagement and call individuals to action, pictures can complement your social media marketing and help tell your story.
When you leveraging images and videos into your social media strategy, think about:
Visual marketing is a powerful way to reach your audience and draw attention to your campaign. As long as you remain genuine, maintain the “social” aspect of social media, and think about who is viewing your content, you’ll ensure a higher level of engagement in your posts.
Have you ever heard of Giving Tuesday? Giving Tuesday occurs on the Tuesday following Thanksgiving each year. As one of the most popular giving days around the world, this is a time when millions of people give back to causes and issues that they care about. But, what exactly is a giving day?
A giving day is a 24-hour online fundraising campaign that aims to rally groups of people around a cause. Nonprofits often host their own giving days to create a sense of urgency and raise a lot of money in this short period of time. However, the most popular giving day is Giving Tuesday, providing an example of how effective these days can be.
Social media plays a huge part in the success of giving days. Check out the ways you can leverage social media into your giving day strategy:
Leveraging social media on giving days is an effective trend that we’re sure to see a lot more of in the future! Be sure to take advantage of the impact one day can make and start planning your next giving day as soon as you can.
We’ve already noted how social media is “social” for a reason. Establishing a sense of community among your supporters is a trend that many nonprofits are following—and it’s working!
Interacting with donors on social media is an excellent donor retention strategy. This is how you can connect with them, have fun interactions, and encourage them to stay involved with your mission.
Creating a special community is also a great way to make your donors feel valued and have meaningful interactions with them. For example, you can:
Focusing on building community goes a long way when you have a strong brand, personalize your interactions, and highlight the supporters who have brought you this far. Even more, by creating such a strong community, you’ll be more likely to retain donors over the long-term and keep them involved in your future campaigns.
Social media, when used right, can greatly increase donations and help you connect with your donors on a more personal level. It’s a great way to supplement the donor relationships you’re developing and help pave the way for consistent and future giving.
Certain social media platforms are better suited for fundraising efforts and can be especially useful for your nonprofit’s marketing and communication strategy. Specific social media platforms are great for posting photos, other ones are better for getting your fundraiser trending. Depending on your end goals and your donor audience, it makes sense to carefully choose which social media platform to focus your efforts on.
Consider these social media platforms and get to know how they can supplement your fundraising campaigns:
Each social media platform has its strengths and weaknesses, so think about which one would better work with your campaign instead of posting randomly on all of them. Remember to add fundraising pages and other relevant details in your social media platform’s bios to supplement these efforts.
Social media is constantly evolving, but you can keep up by following along with the trends and leveraging them as part of your fundraising strategy. By incorporating peer-to-peer fundraising, videos, images, and other key strategies into your social media plan, you’ll be more likely to boost your engagement levels and meet the goals you set!
Need videos to promote your organization? Nonprofits get a free annual Promo Plan!