The Very Best of 2018
So 2019 has finally arrived and we’re all excited for the new marketing opportunities it will bring, but before we leap into the new year with both feet, let’s make sure that we don’t forget anything back in 2018. We know you can’t have read every word we put to (virtual) paper so we made it our mission to ensure you didn’t skip any vital content. We gathered the 10 best blog posts of the year and paired them with constructive new year’s resolutions to put towards this year’s marketing goals.
Social Media
This blog post was without a doubt the winner of the year and rightfully so. We all know that sharing quality videos on social media is a surefire way to boost your marketing campaign. Once we’ve established that, the next crucial step is really understanding how to create an effective marketing video that will engage your customers on your different social platforms. This blog post shares 12 achievable ways to make videos that will rock your 2019 marketing campaign! Read More
Resolution #1 – Level the marketing playing field with awesome videos on social media.
Ah, Facebook. The ultimate love-hate relationship. With all the amazing marketing tools the platform has to offer, it can make an unfathomable impact on your business. What we often don’t like to admit around the water cooler, however, is sometimes Facebook marketing can be extremely overwhelming as well. The good news, this new feature is fun and simple. During 2018, Facebook launched a new video feature, making already great videos even better. The Facebook Video Polls give you the opportunity to interact with your customers directly on your video content! This blog provides a comprehensive step-by-step guide on how to take full advantage of this awesome tool right away. Read More
Resolution #2 – Make an effort to stay updated on the newest social media tools.
Well, we can’t talk about marketing on social media platforms without giving a shout-out to Instagram, perhaps the winner of the year. The social platform’s focus on visual content makes it the perfect place to share your stunning marketing videos with your customers and the audience is growing like wildfire. This blog post explains exactly why Instagram is the place to be and how to make the perfect video fitting of the popular platform. Read More
Resolution #3 – Instagram. Instagram. Instagram.
Let’s get back to the basics! In 2018, social media gifted us with tons of advanced marketing tools and we’re sure that 2019 has much more in store. But if you feel like you might have skipped a step or are looking to add more channels to your businesses online portfolio- this article’s for you! It covers the building blocks of social media, giving you an overall look at what your social media strategy should look like. Social media is a treasure trove of marketing gems, but first, you have to make sure that you have the right foundation. Read More
Resolution #4 – Build a solid social media foundation before executing your marketing plan.
Video Marketing
Ever wonder what’s the secret of high customer engagement? In this post, we let you in on some valuable industry hacks to grab your viewers attention. These engagement tips are the key to every brand’s coveted treasure chest of clicks, likes, shares, and conversions. In case you missed this article in 2018, make sure to implement these hacks in 2019 for awesome results! Read More
Resolution #5 – Improve your retention rate.
If you’re the smartest person in the room, you’re in the wrong room. There is always something new to be learned and that’s why we turned to the best and the brightest in the industry. We were happy to discover that our readers agree with this sentiment, making this post one of the most popular of the year! In this blog, we gathered wise quotes from 13 industry experts with proven track records to inspire you and help you reach your ultimate marketing goals. Read More
Resolution #6 – Take the time to learn new things from those with experience.
Content Creation
So much to say, so little time. Attention spans are getting shorter and shorter as people are getting used to receiving their information on social media at the flick of a thumb. Whether it’s getting the message out in under 140 characters or preparing a 30-second visual, we have to get creative if we don’t want to lose your customers’ attention. This post is a must-read for anyone who wants to increase their retention rate in the new year! Read More
Resolution #7 – Develop a 30-60 second elevator pitch.
Writing copy for your marketing video can be a daunting task, especially since we all know how important it is to create quality content. Well, we’re here to ease your mind and tell you that it’s MUCH easier than you think. Most of us won’t be writing the next great American novel, but we can all write good copy for our videos! This blog shows you how you can tackle the writing process and come up with compelling content that will engage your audience! Read More
Resolution #8 – Write multiple drafts.
Strategy
Okay, so now that you have an awesome video – where do you put it? To make the most of your marketing videos it is important to incorporate them across your overall digital marketing strategy. We know that video ads are at the core, but there are so many more avenues for you to explore! This blog post walks you through all the potential-rich platforms and opportunities to make sure that your videos reach as many eyes as possible. Read More
Resolution #9 – Find three new ways to repurpose your video content.
To truly learn from 2018, we have to look at the numbers. A little less fun than picking footage, we know, but still crucial to reach your marketing goals. Lucky for you, the team at Promo conducted a comprehensive study and compiled it into fun, clear infographics for you to learn from and implement into your 2019 marketing plan. Keeping track of statistics and trends, such as video-watching habits, top video platforms, and user preferences, is the best way to target your audience and give them what they want! Read More
Resolution #10 – Follow the data.
Bonus!
Last year was great but now it’s time to look towards the future – How do we make this year even better? This post maps out emerging marketing trends, statistics, and influencer predictions for the coming year in order to capture the very best ways for you to skyrocket your business in 2019! Read More
