The Women Behind Promo
In honor of International Women’s Day, we want to showcase just a few of the amazing women who work tirelessly behind the scenes at Promo.com to make an exceptional product and bring it to our users. Our video maker helps businesses champion advertising with video, and provides a platform with easy answers to questions like ‘how to crop a video‘. All thanks to the powerful people and women behind Promo.com that have helped make this happen! We believe that Women’s Day is every day because women are such an integral part of our workplace and the world it simply isn’t enough to spend only one day shining a light on the accomplishments of half our population.
With that, it is our pleasure to give an extra nod to the females taking the tech world by storm. In what still is considered a man’s game, our start-up is lucky to have the talent of these ladies and the other women who are currently and will eventually join our greater Promo family to make the best creative content product and bring it to market.
Tamar Garfunkel,
Senior Marketing Manager
How did you arrive in your profession?
After studying music, I was looking for something that has a creative side but also something more analytical and business oriented. I discovered the world of tech in college. When my startup needed someone to take on more of a marketing role, I welcomed the opportunity and found that if I was looking for something analytical and creative – this was it.
What is the most exciting part of your job?
When you work hard on a campaign, a new hack or problem you’re trying to solve, and you see that it’s successful, it’s an adrenaline rush. Even in a hyper-growth environment, where you’re faced with many challenges to overcome, at the end of the day it’s all about people. It’s about finding them, speaking to them with a message they can relate to, providing them with value and doing all that in the easiest way possible for them to take action.
How do you see being a woman affect your work/professional life?
I think women have a lot of strength, resilience and patience, and an ability to listen and learn. When I was just starting out, my first boss was an amazing woman and mentor. She would bring me in on meetings that weren’t even related to what I was doing. She told me, “This is your time to keep your ears wide open, listen, it’s not about talking and making statements, it’s about taking it all in and learning”. I’ve tried to implement that in nearly every new environment and new field I’ve entered.
Where do you hope to see women professionally by 2030?
The playing field is getting more and more leveled already. As women we need to be more united and judge each other less. Some women want to invest themselves in careers, some in a family, and some are trying to find the balance. We need to respect each others’ choices and ways of life and try to incorporate these different types of work-life balance in the workplace. The more we have workplaces that make room for these different models of life, for both men and women, the more we pave the way for women’s success.
Adi Avital,
Project Manager
How did you arrive in your profession?
I studied political science and after completing my degree began working as a project manager at a smaller company and grew from there.
What is the most exciting part of your job?
I really enjoy the process of initiating new projects based on ideas and methods that we haven’t tested before. That’s why the start-up environment is such a great fit for me. I have the freedom to learn new fields and help grow our business with every new project.
How do you see being a woman affect your work/professional life?
Being a woman has only been an advantage in my professional life. I possess the more “female” qualities such as being friendly, creative, a quick learner and adaptive. I think these are the qualities that have allowed me to succeed thus far.
Where do you hope to see women professionally by 2030?
I hope to only see more leaders, more working mothers, and more female entrepreneurs. The sky’s the limit.
Ester Rabinovich,
Senior QA
How did you arrive in your profession?
I worked in a similar field when serving in the military.
What is the most exciting part of your job?
I really enjoy working closely with my team and collaborating in order to achieve all of our targets.
How do you see being a woman affect your work/professional life?
There are many challenges, especially in tech and within technology such a male-dominated field.
Where do you hope to see women professionally by 2030?
I hope to see women in every role and every position with as much professional and expertise diversity as men.
Hila Shitrit Nissim,
VP Marketing
How did you arrive in your profession?
I always liked sales and marketing. But I think it really started during my military service when I served as a PR agent in the IDF Spokesperson unit. It was an amazing education for marketing, media relations, and large project management. From there, I just moved from one role to another, while completing my B.A in Economics and MBA (with a focus on Strategic Marketing). I was always passionate about storytelling, content creation and customer-facing activities, so I believe that’s what led me to where I am today.
What is the most exciting part of your job?
I am excited about all aspects of brand building, creating the story behind our company and conveying our message in a clear consistent way. Every opportunity to communicate with our users is exciting to me, be it via our content, our ads or our emails. We really want them to know that we are here to help them grow their business and we will do whatever it takes to help them succeed.
How do you see being a woman affect your work/professional life?
I do not feel any effect and I believe I never have.
Where do you hope to see women professionally by 2030?
I hope to see more women in technology professions and in management positions. We already see it happening today.
Tovah Coldham,
Community & Content Marketing Manager
How did you arrive in your profession?
I wanted to find a more creative outlet to use my writing skills & connect with people and after working in journalism I stumbled upon the joy of social media.
What is the most exciting part of your job?
I can’t pick just one so I will limit it to two:
I love the teamwork in developing and executing creative content that will help our users. And, I love every opportunity I get to speak directly with our users and learn how Promo helps them. This community building and communicating in order to improve gets me inspired.
How do you see being a woman affect your work/professional life?
I always try to approach work by first listening, thinking, and then acting. I think that because I’m a woman, people might view those as “weaker” traits, but I disagree. I think that’s what empowers my creative process and allows me to give more to each project.
Where do you hope to see women professionally by 2030?
I would love to see a more equal balance of women in all positions throughout all industries and equal pay for all of us. Also a powerful female president…of course.
Noa Turgeman,
Office Manager
How did you arrive in your profession?
I really enjoy helping solve problems and organize groups of people in a rewarding way. The jobs began to fall into place because of my skill set and I really enjoyed it so I continued to pursue this career.
What is the most exciting part of your job?
The feeling of accomplishing a task, no matter how big or small, gives me a lot of satisfaction. Also, providing a work environment that allows for our employees to feel taken care of matters most to me and any task that supports that end goal is motivating.
How do you see being a woman affect your work/professional life?
Being a woman and a mother in the workplace allows me to have balance and perspective when I’m helping my co-workers, which ultimately is my job. I have the perspective of the entire life experience of our employees and work to support them in all aspects of life through what we can provide at work.
Where do you hope to see women professionally by 2030?
I know that we will see more and more women taking on management roles in the future and I look forward to that time.
Yael Klass,
Content Lead
How did you arrive in your profession?
I trained in the creative arts and always had a passion for both writing and technology so once I learned how creative you can be with the right product in the marketing sphere, I was hooked.
What is the most exciting part of your job?
Content and social media are constantly evolving, and I really mean constantly. I love getting inspired by tastemakers and pushing myself to try new and innovative ideas to see what kinds of stories will make the most impact.
How do you see being a woman affect your work/professional life?
I have read a great deal of literature on the subject and it’s clear that a man and woman can say the same thing and often it is questioned out of a woman’s mouth as if it were an experiment and taken as fact coming from a man. I work on having the confidence in meetings and via email to say what I think without any sort of minimization around it and stand behind my experience and professional knowledge.
I’ve also tried the Chrome Plug-In Just Not Sorry which I think is genius. It points out when you are typing apologetic text by underlining it, thus triggering you to question if it’s needed and make more declarative statements.
Where do you hope to see women professionally by 2030?
My hope in 2030 is that articles such as this one and the likely other avalanche of such content becomes obsolete. I hope my daughter is so removed from the idea of experiencing gender differences in her professional life that our conversations in 2018 almost appear silly.
