TikTok for Small Businesses: A Master Post
Since its introduction in 2016, TikTok has seen a meteoric rise in popularity. It currently has over a billion monthly users. And despite its reputation for being most popular among the young, TikTok is actually growing among older generations.
TikTok’s massive influence cannot be understated. The average TikTok user spends over an hour and a half on the app every day, and songs, products, and books that go viral on TikTok sell out and top charts around the world.
If your small business hasn’t yet hopped onto the TikTok train, there’s no better time to start. The platform shows no signs of slowing down anytime soon.
At Promo, our goal is to help you master social media to grow your business. As TikTok has gotten bigger and bigger, we’ve written a number of articles to help you better understand it and how to promote your business on it.
To help you keep track of everything, we’ve gathered it all in this master post. You can use it to find all of Promo’s TikTok-related articles. And keep checking back, because we’ll regularly be adding more helpful TikTok content.
Comparing TikTok with other platforms
TikTok was born into a world already dominated by other social media platforms. Its popularity has even led to competitors creating their own versions of the app. The articles below help you compare TikTok with other social media platforms and choose which is the best fit for your business.
TikTok vs YouTube – Which Should You Choose in 2022
Two of the most popular video platforms on the internet, TikTok and YouTube are both great options for video marketing. If you only want to use one, this article should help you choose which.
Instagram Reels vs. TikTok vs. YouTube Shorts: Which Has More Business Potential?
Short-form vertical video content is dominating the internet on TikTok, YouTube, and Instagram alike. But which TikTok-style feature will give you the most bang for your buck? This article offers a comparison.
Getting started with TikTok
If you’ve decided to go ahead and give TikTok marketing a shot, the blog posts below will teach you everything you need to know to get started.
How to Use TikTok: A Step-by-Step Guide
If you’re new to it, TikTok can be a bit tricky to figure out. This article helps you learn all the basics, including how to get started on TikTok, how often to post, and more.
TikTok PFP Guide for 2022
One key part of your TikTok profile is your PFP, or profile picture. This guide covers everything you need to know about how to choose the right one.
Success on TikTok
Okay, your business’s TikTok profile is all set up and ready to go. So what do you do to get yourself a piece of that viral pie? The blog posts below give you tips and advice that will help you succeed with TikTok marketing.
How to Go Viral on TikTok + 50 TikTok Ideas for Small Businesses
The power of TikTok is that anybody can go viral overnight. But it’s not always a happy accident. There are strategies that you can apply that will help you gain popularity on TikTok. Learn more in this article, and then receive 50 great ideas for TikToks you can make.
5 TikTok Analytics Metrics to Track in 2022
One great feature of TikTok for small businesses is its analytics, which allows you to track the success of the videos you’re posting. This blog post points out five metrics you should track to help determine how well your TikTok efforts are going.
