Getting To Know Promo

Promo’s social media calendar is the ultimate tool for quickly and efficiently scaling your social media presence. It offers ready-made content for every single day of the year – copy, footage and music included. Use it for saving time and getting inspired for your content needs. From fun social media holidays, trending hashtags and major dates – you’ll always find ready-made content there you can share in minutes. You can access our social media calendar through the ‘Calendar’ tab on our main menu. Once you’re in, you’ll see the existing month’s calendar. Pro tip – hit the Sync button on the calendar and have all social media events show up also on your calendar.

You might be using Promo because of our awesome video-making features, but did you know that you can also easily turn every video you create on Promo into a GIF? Creating and sharing GIFs is the perfect way to get extra social media engagement. You can get personal with clients during holidays, create birthday GIFs, share upcoming sales and promotions, and more. With our easy-to-use GIF maker, all you need to do is search for the video footage you want, add text, and resize to fit the social media platform you desire. Once you’ve done that, use our export as GIF option on our publish page, and share your GIF with the world!

Promo’s blog is everything a small business needs to stay informed and on top of the marketing game. From inspiration, tips, how-to’s, and more, we keep our blog updated with current trends and topics and make sure to revise outdated information. In order to make sure you don’t miss out on any important content, we send out emails regularly, highlighting our favorite blog posts. Keep an eye out for our monthly marketing inspiration roundup, published on the last week of every month.

Exclusive to Promo! Video marketing has become more than just self-promotion. Promo’s new library of editorial footage is packed with clips you can use to engage with your audiences by creating videos that educate and inspire. You can find real-time footage featuring celebrities, sporting events, trending topics, and more to create your editorial video or use one of our ready-made editorial templates hand-crafted by our team of creative professionals. Please note – editorial footage is for non-commercial use only.

Though our templates are ready to use, you may find that you wan to add or replace some of the footage selected in order for it to fit your specific niche. Go for it! With over 110+ million videos and photos from Getty Images and iStock, we’re sure you’ll find exactly what you’re looking for.

Our templates were created with small businesses in mind. However, the captions might not be the perfect fit for your specific business. Edit and style captions easily to fit your brand’s tone and communicate your message – whether you’re creating a video to drive engagement or sales.

Our video maker makes it super easy to brand every template you love. Make sure you’re making the most out of every video by uploading your logo and watermark for brand visibility in every frame. The flexibility of our editor allows to easily place the watermark anywhere you like, and adjust it’s color and style to fit your video.

CTAs, short for call to actions, is your way of telling your viewer what they should do next and make your content more actionable. We recommend ending every video by guiding your customers to take a specific action. Our video outros were designed with CTAs in mind, so make sure to include a strong CTA in your videos. ​​