YouTube for Small Businesses: A Master Post

Daisy Rogozinsky
By Daisy Rogozinsky
March 26, 2023 · 9 min read

When it comes to online video, YouTube is king. With over 2.6 billion monthly active users in over 100 countries, the platform’s reach is huge. In fact, it’s the world’s second most visited website. 

Posting YouTube videos is a fantastic way to market your business, helping expose your brand to a massive audience. But how do you stand out on a platform amongst 51 million other YouTube channels? 

That’s where we come in. At Promo, we’re dedicated to helping you grow your business through the power of social media video marketing. That’s why we’ve spent the past few years publishing a wealth of valuable articles about ways to promote your business on YouTube. Focusing on everything from YouTube marketing best practices to ads and analytics, we’ve probably got the answer to any question you could possibly ask related to YouTube.

To help you keep track of it all, we’ve put together this master post. We recommend bookmarking it and using it as an index for any and all YouTube-related topics and questions you have. 

YouTube Marketing Strategy

To successfully market on any platform, you need to do some research and strategic thinking. The articles below are required reading for any business trying to learn how to create (or re-vamp) a successful YouTube marketing strategy. 

The Definitive Guide to YouTube Marketing

Consider this article YouTube Marketing 101. It’ll take you through all the steps of starting and promoting a channel to build your brand, attract new customers, and generate new revenue. 

How to Create a Successful YouTube Channel for Your Business

If you want to try out YouTube marketing but find yourself overwhelmed with the idea of creating a YouTube channel, this is the article for you. It teaches you everything you need to know about how to create a successful YouTube channel for your brand.

6 Effective Strategies for Promoting Your YouTube Channel

YouTube can be a pretty competitive space. To help you get ahead, this article reviews six effective strategies for promoting a YouTube channel and growing an audience. 

7 YouTube Lead Generation Strategies You Could Use

YouTube is a fantastic place for small businesses to find new customers. This guide offers seven actionable ways you can use YouTube to generate leads. 

How to Get a YouTube Play Button for Your Channel in 2022

The YouTube play button is a symbol of success, awarded only to channels that have reached certain subscriber milestones. This article helps give you advice on how you could earn your first YouTube play button.

An Introduction to YouTube Trends and How They Can Help Grow Your Channel

Following YouTube trends is a great way to reach new audiences and engage your viewers. This article shows you how to leverage insights from YouTube trends to make videos that get high views. 

Best Practices: Dimensions, Rules, Thumbnails, Banners, Copyright Rules, Channel Names, Tags & SEO

Over the years, people have figured out all of the best ways to optimize a YouTube channel and video to have the most success possible. Everything from how you name your video to the tags you use to your thumbnail are important factors impacting your views and engagement. This section gathers all of the YouTube best practices you should know about. 

YouTube Banner Size, Dimensions, and Best Practices Guide in 2023

Your YouTube banner is an important visual asset helping communicate why viewers should subscribe to your channel. This article offers a guide to the latest YouTube banner best practices. 

2022’s Complete Guide to YouTube Copyright Rules

There’s no bigger bummer than getting a copyright strike on the video you’ve worked so hard on. This article helps you better understand copyright rules on YouTube to make sure you don’t come up against these issues. 

YouTube Thumbnail Size and Dimensions for 2022

The YouTube thumbnail is an incredibly important way to capture attention and get people to click on your videos. This article teaches you what dimensions to use for your YouTube thumbnail. 

How to Choose a YouTube Channel Name

Picking the right name for your YouTube channel can be tricky. It needs to be catchy, trendy, and an accurate reflection of your brand without being too cliche. This article helps you choose a YouTube channel name to fit the content you plan to create. 

YouTube Tags: A Beginner’s Guide for 2022

Tags are a great way to reach more people with your YouTube videos. Read this article to learn how you can use tags to your advantage to get more views. 

YouTube SEO: 5 Essential Tips to Rank Your Videos on YouTube

YouTube is the world’s second-largest search engine. The higher your videos rank on YouTube search, the more views you’ll get. This article offers five tips for improving your SEO on YouTube.

YouTube Video Size and Format Guide for 2022

This article serves as an all-you-need-to-know guide to YouTube video sizes and formats, including how you can resize and reformat a video to fit YouTube guidelines. 

Intros and Outros

On YouTube, starting (and ending) with a bang is a great way to build your brand and win your audience’s attention. The articles below dig into tips and ideas that you can use to help you create winning intros and outros for your YouTube videos. 

How to Make a YouTube Intro in 2022

Want to create a YouTube intro that will grab your audience’s attention and properly introduce your brand and video? This guide will teach you how to do it quickly and easily. 

10 Best Music Tracks for Your YouTube Intro in 2022

Music is a great way to add some life, interest, and engagement to your YouTube intro. This article points to ten great tracks you can use in your YouTube intro.

13 Amazing YouTube Intro Ideas To Inspire You in 2022

Looking for some inspiration to help you come up with ideas for your own YouTube intro? This article gives 13 great ones to look at. 

How to create a YouTube outro

Your YouTube outro can be highly effective at getting your audience to remember your brand and watch more of your videos. This article explains how to quickly create a YouTube outro.

YouTube Shorts

As short-form vertical video rises in popularity, capturing the culture’s attention, YouTube continues to push its TikTok competitor, YouTube Shorts. The articles below will help you decide whether or not to use YouTube Shorts, and how to do so if you decide to give them a shot.

Instagram Reels vs. TikTok vs. YouTube Shorts: Which Has More Business Potential?

With three huge platforms competing to win the short-form vertical video format, how do you know where to post? This article compares and contrasts Instagram Reels, TikTok, and YouTube Shorts to help you decide which to focus on for your business.

TikTok vs YouTube – Which Should You Choose in 2022

TikTok is rising as a major competitor to YouTube. Should you choose it over your YouTube channel? This article explores that question. 

The Ultimate Guide on How to Make YouTube Shorts

If you’ve decided to get in on the YouTube Shorts game, read this article to receive a complete guide to how to make YouTube Shorts. 

YouTube Ads

If you’re considering paying for a video ad for your business, YouTube might just be the platform you’re looking for. Not only does it have a huge reach, but it’s also great at engagement. In fact, Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising. Below, you’ll find a number of articles to help you figure out how to make the most out of YouTube ads.

YouTube Advertising: The Complete Guide

Think of this blog post as YouTube Ads: 101. Read it to learn everything you might want to know about advertising on YouTube, from audience targeting to setting budgets to ad types and more.

Facebook vs YouTube Ads: Best Bang for Your Buck?

Facebook and YouTube are both hugely popular advertising platforms. Not sure which one to spend your ad dollar on? This blog post will help you decide.

How Much Does It Cost to Advertise on YouTube?

Advertising on YouTube is said to have great ROI, but how much should you actually be expecting to spend on it? Read this blog post to learn the cost of advertising on YouTube. 

How to create your first YouTube ad

Decided you want to take the plunge and try advertising on YouTube? Read this article to learn everything you need to know about how to create your first YouTube ad

YouTube ads best practices: 2020 and beyond

While it’s a little on the older side, this article still offers plenty of actionable information you can use to learn best practices for advertising on YouTube. 

The best YouTube video ad examples for 2020

Get inspired with these examples of YouTube ads that were successful in 2020. 


An essential part of any YouTube marketing strategy is assessing the success of your efforts by looking into data. Thankfully, YouTube offers a powerful analytics platform to help people understand what’s working and not working on their channel. These blog posts help you find your way around YouTube Analytics. 

YouTube Analytics Guide: How to Grow Your Channel

If you’re going to make videos on YouTube, it’s important to get well-acquainted with the free YouTube Analytics page. This article helps teach you how YouTube Analytics works and how you can leverage the data to grow your channel. 

8 YouTube Analytics Metrics You Should Know About

This blog post shares eight important metrics you can find on your YouTube Analytics page, teaching you what they mean and how you can use them to improve your YouTube efforts. 

YouTube Converters

With over 800 million videos on the platform, YouTube is full of valuable visuals and audio that people may want to download. The following articles explain how you can use converters to download YouTube videos into MP3 and MP4 formats.

YouTube to MP3 Converters in 2023: Everything You Need to Know

Want to download the sound of a YouTube video? This blog post teaches you everything you need to know about YouTube to MP3 converters. 

Convert YouTube Videos to MP4: Step by Step

If you’re looking to download an entire YouTube video, this is just the step-by-step guide you need to walk you through the process.


Did you know that you can make money off of YouTube if you get enough people to watch your videos? YouTube’s AdSense program is a great potential source of revenue for channels that get popular enough. This article shares everything you need to know to get started with it. 

An Introduction to YouTube AdSense

This blog post helps teach you the basics of YouTube AdSense to give you a better idea of how to monetize your YouTube channel. 

About the author

Daisy Rogozinsky

Daisy Rogozinsky loves to use the written word to educate, entertain, and tell stories. If she's not writing content, she's writing poetry, music, and screenplays.

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